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MarketingProfs Daily Fix Blog
A guest post by Kate D’Amico and Katie Lewis of Come Recommended.
“Content marketing” is an often-used phrase by marketers these days, but what is it exactly? Why should you care? How is it done? And what are examples of other companies doing it well?
We pulled all this information …
The greatest benefit of effective B2B social media marketing is the tremendous potential you have to develop meaningful relationships with your prospects. And no one understands this more than Michael Brenner, senior director of Global Marketing at SAP. So, I invited Michael to be our featured guest…
The traditional PR model is dead.
Traditional PR sticks close to the script, embargoes press releases, follows a prescribed timeline, and all that. But here’s the problem: Conversations careen with such speed and velocity that you need to rethink your approach if you want to be part of them, sa…
Having a blog is much more than just creating one and crossing your fingers in the hope that people will read it. After all, the blogging landscape is already riddled with blogs that are static, abandoned, or just overlooked.
To build up interest in your blog, create engaging content, and encour…
Chances are you’ve heard of content marketing and might know what it is. But you may not have an idea of how to get started. It’s not as difficult as you think! The key to content marketing is having a strong content ecosystem that’s interrelated and connected to everything else you do.
Her…
Love them or hate them, scary stories are part of the human experience. In the United States, we celebrate Halloween today, but every other country has version of their own spooky traditions. And part of the experience is the sharing of stories.
So, what elements have made those stories last so l…
It’s Frankenstein Friday—an event that celebrates the birth of the famous fictional character. I’m co-opting the holiday, which takes place annually the last Friday in October, to talk about my favorite kind of related monster, Frankenspeak.
As I define it, Frankenspeak is convoluted text tha…
This week at the Daily Fix, we’re getting ready for Halloween. With spooky posts about blog-sucking monsters, scariest traits a marketer can possess, tricks and tweets, and Frankenstein Friday, the Daily Fix will give you generous heaps of treats to keep you reading.
Scarier than any made-up mons…
It’s the National Day on Writing. (Yep. It’s official and everything!) So, wave your mouse, pencil, pen, Sharpie, or iPod writing app in the air, and let’s celebrate the craft of writing.
Why should marketers care about writing? Isn’t your product or service the main focus? No, it isn’t. (It nev…
Check out this special interview with Seth Godin about his latest book, We Are All Weird.
You can hear it by clicking on this:
Direct Link to Audio File
The show length is 28:52. If you prefer to read the interview, a transcript is available here.
Here’s a quick rundown of the show:
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