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MarketingProfs Daily Fix Blog
When I first started blogging I read all manner of advice and ‘rules’ for having a successful blog. Some of these rules worked, some of them didn’t….
But few of these ‘lists’ were actually written from the point of view of someone who had a blog. That’s where this list is different. This list is…
E-book evangelists are still at it. They still think that e-books will make regular old paper books disappear…
This, according to an article in the International Herald Tribune by Alex Beam. The evangelists believe, as did those who pushed the original SoftBook back in 2000-2001, that people wi…
The hardback was published in 2005; the softback this year. I unflinchingly anoint it a “Top 5″ biz book…
…for the last couple of years. Namely: Naked in the Boardroom, by entrepreneur and wildly successful BigCo exec Robin Wolaner.
It is by far (assuming I know the turf, which I think I prett…
Three podcasts to pay attention to: Managing the Grey is hosted by C.C. Chapman, the Digital Marketing Manager at Babson College…
…who has been doing music podcasts for a while. Managing the Grey is about “new media, social marketing, no-control PR.” Hmm….those are some more terms to add to …
Insulting your customers: now that approach is new to me….
I just read the letters to the editor of 944, a new Phoenix-based magazine, and I have never before read editorial responses so abusive in nature.
The magazine, which targets 20 to 30-somethings is “dedicated to creating a resource guide…
Value. It’s such a subjective term….
What you consider valuable, others may not, and vice versa. The only way to really level the playing field is to agree upon a decided definition of the term. Easier said then done.
In this case, Google, the 800 lb. gorilla of search wants you to know how it d…
Somewhere in the back rooms of advertising agencies, newspapers, and other publications, lie a slew of under-appreciated individuals….
They’re the proofreaders and editors of the marketing world. We often don’t know their names, but they are very valuable in the scheme of things. The copywriters…
Global business books. Here are my top five….
1. The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman
2. The Next Global Stage: The Challenges and Opportunities in Our Borderless World by Kenichi Ohmae
3. The Travels of a T-Shirt in the Global Economy : An Eco…
Do you need to translate your entire website if you want to do business globally…?
Depends who you ask.
Conversions rose when Virginia Beach Convention & Visitors Bureau translated their entire website according to a MarketingSherpa case study. (Free access until about June 3, then paid.)
But Mu…
The number one reason business owners name for holding off on blogging is fear…
…fear of a wildly out-of-control public waking up everyday with one thing in mind: to post filthy rotten lies on your blog about you, your company, your products and occasionally, your beloved pet retriever. I mean…
