The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
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Archive for the ‘Content’ Category
Thursday, February 2, 2012
Should Marketers be Pinterested? [Infographic]
I’m an early adopter of nearly every technology, but for some reason, Pinterest never appealed to me. Admittedly, this is probably because I knew what a massive time suck it could be and that I’d probably become obsessed with it.
When the time came to consider if Pinterest was a good fit fo…
Tuesday, January 17, 2012
Examining the Social Media Lifecycle [Infographic]
A guest post by Dragos Ilinca of uberVU.
In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be…
Friday, January 13, 2012
Free Friday: Downloadable B2B Content Marketing Report 2012
On this Free Friday, we’re offering you the downloadable ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” report.
It’s a detailed look at various aspects of content marketing. And unlike most reports out there, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” is an e…
Thursday, January 12, 2012
Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]
Both classic and hilarious moments are in this video blooper reel that sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. These otherwise quite serious business book authors—including Nancy Duarte, Sally Hogshead, Guy Kawasaki,…
Friday, January 6, 2012
Free Friday: Learn How to Turn Webinars Into Lead-Gen Events
Who doesn’t like an info-packed free seminar? For this Free Friday, we’re sharing a Citrix-sponsored series on the three steps for turning webinar registrants into closed deals.
Surprisingly enough, despite technology making it easier to produce webinars, many companies still aren’t taking full a…
Thursday, January 5, 2012
A Social Media Wish List for 2012
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Friday, December 23, 2011
Stocking Stuffer Friday: Free Content Marketing Success Stories Guide
As our last Friday freebie of 2011, we’re filling your stocking with rich inspiration, tasty ideas, and rockin’ advice for a content-rich 2012.
At 40 pages, Content Marketing Success Stories features five companies and how (and why) they used content marketing to help their businesses stand ou…
Santa, I Want More Content Marketing Ideas
A co-worker of mine (with whom I’m friends on Facebook) lamented last night that she’s struggling for a gift for her five-year-old son. Specifically, he wants Santa to make something in his workshop. As a parent, that can be a tall order!
Another co-worker of mine (also a Facebook friend)…
12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I’m Biased)
Think the headline’s a bit too biased and confetti-tossing? Maybe. But you know that I’m excited about this post and have something to say. So here’s the first takeaway (a freebie!): When you pitch your guest blog post to an editor, be sure that your passion for the topic comes across in the first…
