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Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
But many businesses aren’t operating on an all-star budget; when a company …
There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can…
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.
1. An online community makes users feel like t…
The words “home-improvement specialty retailer” probably don’t make you laugh… but The Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side.
Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the so…
“The average organization is responsible for continual and increasing content demands of 178 social media properties, to say nothing of a myriad of other owned media properties, from websites and blogs to live events,” according to Rebecca Lieb, with Chris Silva and Christine Tran, in theÂ…
I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…
When the New York Times reported that New York City restaurants are banning customers from taking photos of their food, a debate erupted about proper social etiquette and consumers’ use of social media.
Consumers have embraced the experiential restaurant concept with open arms, and they now app…
Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.
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