If you’ve done your marketing job right, and you’ve got a customer standing in front of you with cash in hand, then you’ve got to make sure you are able to take that cash and put it in your pocket. However, too many businesses and bloggers make it too difficult for their customers to buy from them….
Archive for the ‘Content Marketing’ Category
Wednesday, August 11, 2010
An Online Maxim: Make It Simple for People to Buy From You
Continue reading "An Online Maxim: Make It Simple for People to Buy From You"
Wednesday, July 28, 2010
Content Rules: One Key Element That Can Set Your Content Apart
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:
• To engage directly with custo…
Tuesday, July 13, 2010
5 Tips for Interviews That Produce Great Content
Today’s marketing strategies are increasingly built on a foundation of great content. But anyone who contributes to a blog or has committed to a weekly podcast knows that producing a steady stream of high-quality content can be quite a challenge. At some point, you run out of ideas. What’s a…
Thursday, July 8, 2010
Marketers Are Publishers Now. So What Do We Call Marketing?
We need a name! I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing new.
Most of us are not old enough to remember …
Monday, June 28, 2010
3 New Ps of Marketing… and Other Highlights of Silverpop’s DCM Summit
This past Tuesday, I journeyed up I-35 to Dallas (well, I went by airplane, but I imagined the ribbon of traffic on the Interstate below) from my home base in Austin to attend one of Silverpop’s new B2C consumer marketing summits, the Digital Consumer Marketing Summit.
Leading off the afternoon…
Tuesday, June 1, 2010
A New Method of Laundry: Concentrating on Packaging
In 2004, the “little company that could,” San Francisco-based Method, took a lot of water out of laundry detergent to create ultra concentrates—and started a revolution in the category in the process.
The concept was a winner all the way around. It required less packaging, was cheaper to sh…
Tuesday, May 25, 2010
Planting a New Content Marketing Initiative? Consider These 4 Tips
Every year, I have plans to grow a vegetable garden. I just love the idea of growing my own food and knowing exactly where it comes from. But every year, something stops me (a broken ankle, taking care of a newborn while launching my business . . . things like that).
This year, my husband and a…
Monday, May 17, 2010
The Practice of ‘Why?’
We operate in a new era of marketing that is much more egalitarian than in the past. Consider these new realities:
Message Source: Buyers consume information about brands from a variety of sources, much of it produced by people outside the company itself. This is particularly true in B2…
Thursday, May 6, 2010
MarketingProfs B2B Forum 2010 Diary: Focus on Engaging Content to Get Customers
This post was written live during the MarketingProfs B2B Forum 2010. If you were at the event, here are my notes. If you couldn’t make it, here’s what you missed.
Fortified with a sausage biscuit and a coffee sweet and light, here we go with another live one, from this morning’s first session, …
Wednesday, April 28, 2010
Best Place to Get an Email Budget in 2010: Steal It
Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
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