There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can…
Archive for the ‘Content Marketing’ Category
Wednesday, May 8, 2013
Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Friday, May 3, 2013
Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Monday, April 29, 2013
How The Home Depot Uses Comedy (and an Orange Cat) to Help Tell Its Story
The words “home-improvement specialty retailer” probably don’t make you laugh… but The Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side.
Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the so…
Thursday, April 25, 2013
Learning to Incorporate Content Strategy and Content Marketing in the Enterprise [SlideShare]
“The average organization is responsible for continual and increasing content demands of 178 social media properties, to say nothing of a myriad of other owned media properties, from websites and blogs to live events,” according to Rebecca Lieb, with Chris Silva and Christine Tran, in the…
Friday, April 19, 2013
Foodstagram (Or ‘Four Ways Restaurants Can Harness Consumer-Generated Social Media’)
When the New York Times reported that New York City restaurants are banning customers from taking photos of their food, a debate erupted about proper social etiquette and consumers’ use of social media.
Consumers have embraced the experiential restaurant concept with open arms, and they now app…
Thursday, April 18, 2013
Five Ways That a Video Blog Can Work Wonders for Your Brand
Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.
…
Wednesday, April 17, 2013
Five Fantastic Reasons for Using Storyboards When Creating Visual Content
If you attend conferences and seminars regularly, you may notice that many presentations seem hastily put together. Rather than the presentation telling a story, it seems to tell bits and pieces of stories… like a visual version of MadLibs. If only those presenters would have storyboarded their…
Monday, April 15, 2013
Seven Reasons Your Company May Want Its Own Mobile App
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …
Wednesday, April 10, 2013
Three Lessons Marketers Can Learn From the Regus B2B Social Rewards Program
Innovative marketers would never say, “If it ain’t broke, don’t fix it.” My philosophy is more proactive and forward-thinking: “What’s next? How can we constantly improve upon what’s already working?”
My marketing team is made up of smart risk-takers. We embrace the entrepreneuri…
