On Tuesday, Twitter announced the release of custom timelines. Now, you can create a timeline that includes select tweets about a topic, event, or breaking news so people can follow along. You can choose a name for your custom timeline, and it will live on its own public Twitter page.
Archive for the ‘Content Marketing’ Category
Tuesday, November 12, 2013
Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers?
Here are 10 quotes from the acclaimed children’s book author and takeaways for all content marketers.
1. “Today is your day…
Wednesday, November 6, 2013
Information has always been a powerful instrument to engage the human mind. Facts, figures, and expert analysis have a great power of persuasion. By letting audience know and see what you want them to see, you get an ability to influence their beliefs and decision-making.
Tuesday, November 5, 2013
WordPress developers rely greatly on their plugin directory. Conventional programming that starts from scratch, where every function needs long and boring lines of code, is slowly succumbing to the same fate as the dinosaurs. Since the rise of WordPress as a full content management system, many PHP…Continue reading "Five Must-Have WordPress Plugins for Marketers"
Saturday, October 19, 2013
At OpenView Labs, we recently published an article asking content marketers to dish about some of their biggest frustrations. With a nod to Seinfeld, we billed the piece as “the airing of grievances,” and encouraged readers to leave comments about the challenges they face as well as their…Continue reading "Content Marketers’ Pet Peeves"
Friday, October 18, 2013
We’re told “write good content,” but does anyone actually tell us how to do it?
My “7 Advanced Writing Secrets” presentation at the MarketingProfs B2B Forum pulled advice from such notable literary figures as Hunter S. Thompson and Ernest Hemingway, and notable entertainment figures like Stephen …Continue reading "Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes]"
Thursday, October 17, 2013
Our flagship event, the B2B Forum, last week delivered equal measures of ideas, inspiration, fun, heart, guts, and soul.
Does it seem odd to talk about things like “heart” and “soul” in relation to a business conference? And if so, why? Because I think it makes total sense. Here’s why.
First, …Continue reading "Six Things I Took Away From the MarketingProfs B2B Forum #mpb2b"
Monday, October 14, 2013
Companies continue to shift money to content marketing and content “experts” abound. However, many marketers still miss the mark with content strategy because they don’t understand their target audience’s consumer buying decisions.
Thursday, October 10, 2013
“You are what you eat.” That phrase has been around since the 19th century, and to me, it means that what you put into your body dictates your personal beliefs on health, whether you are highly aware of this position or whether it is a subliminal choice.