The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
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Archive for the ‘Content Marketing’ Category
Tuesday, January 24, 2012
Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening…
Friday, January 13, 2012
Free Friday: Downloadable B2B Content Marketing Report 2012
On this Free Friday, we’re offering you the downloadable ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” report.
It’s a detailed look at various aspects of content marketing. And unlike most reports out there, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” is an e…
Wednesday, January 11, 2012
Marketing Smarts Podcast: How Useful Is Your Marketing?
We know our marketing materials solve our problems. We have a product launching and need to get the word out, so we produce a press release. We want to improve our search rankings, so we blog like crazy. Sales people want something to leave behind, so we give them a deck, a brochure, a white paper.
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Friday, December 23, 2011
Santa, I Want More Content Marketing Ideas
A co-worker of mine (with whom I’m friends on Facebook) lamented last night that she’s struggling for a gift for her five-year-old son. Specifically, he wants Santa to make something in his workshop. As a parent, that can be a tall order!
Another co-worker of mine (also a Facebook friend)…
12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I’m Biased)
Think the headline’s a bit too biased and confetti-tossing? Maybe. But you know that I’m excited about this post and have something to say. So here’s the first takeaway (a freebie!): When you pitch your guest blog post to an editor, be sure that your passion for the topic comes across in the first…
Thursday, December 22, 2011
Why Instagram Matters to Marketers: Evolving SoLoMo to SoLoMoSto
At its core, Instagram allows you to tell stories visually, with a simplicity and immediacy mobile users expect. At the same time, it adds another layer of elegance and artfulness. That’s what makes its stories so appealing, and (for me) why it breaks new ground.
Jason Keath has a great piece o…
Thursday, December 15, 2011
5 Tips to Keep Your Content From Dying an Untimely Death
In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it’s a good idea to have a support system in place to make sure your content has a fighting chance. In addition to writing about trending topics and industry news,…
Monday, December 5, 2011
How to Jump on the Content Marketing Bandwagon [Infographic]
A guest post by Kate D’Amico and Katie Lewis of Come Recommended.
“Content marketing” is an often-used phrase by marketers these days, but what is it exactly? Why should you care? How is it done? And what are examples of other companies doing it well?
We pulled all this information …
Wednesday, November 30, 2011
Marketing Smarts Podcast: Rhetoric and the Art of Persuasion
“Marketers understand what rhetoric’s all about,” says Jay Heinrichs. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view of reality and how it gets them to do things, how it…
