The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
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Archive for the ‘Content Marketing’ Category
Friday, January 13, 2012
Free Friday: Downloadable B2B Content Marketing Report 2012
On this Free Friday, we’re offering you the downloadable ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” report.
It’s a detailed look at various aspects of content marketing. And unlike most reports out there, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” is an e…
Continue reading "Free Friday: Downloadable B2B Content Marketing Report 2012"12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I’m Biased)
Think the headline’s a bit too biased and confetti-tossing? Maybe. But you know that I’m excited about this post and have something to say. So here’s the first takeaway (a freebie!): When you pitch your guest blog post to an editor, be sure that your passion for the topic comes across in the first…
Continue reading "12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I’m Biased)"Thursday, December 15, 2011
5 Tips to Keep Your Content From Dying an Untimely Death
In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it’s a good idea to have a support system in place to make sure your content has a fighting chance. In addition to writing about trending topics and industry news,…
Continue reading "5 Tips to Keep Your Content From Dying an Untimely Death"Wednesday, November 30, 2011
Marketing Smarts Podcast: Rhetoric and the Art of Persuasion
“Marketers understand what rhetoric’s all about,” says Jay Heinrichs. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view of reality and how it gets them to do things, how it…
Continue reading "Marketing Smarts Podcast: Rhetoric and the Art of Persuasion"