Every once in a while we hear about the “love at first sight” love story. You know, the guy and gal who caught each other’s eye, instantly fell in love, had a storybook romance, and were married just a few short weeks after that first chance encounter. These hopelessly romantic stories are…
Archive for the ‘Campaign Management’ Category
Wednesday, September 15, 2010
What B2B Organizations Can Learn From Good Marriages
Continue reading "What B2B Organizations Can Learn From Good Marriages"
Tuesday, September 7, 2010
Even Good Marketers Make Dumb Mistakes
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
Monday, August 9, 2010
Enough About Me, Let’s Talk About You: 4 Steps to Better Listening
In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:
“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…
Friday, July 23, 2010
False Numbers, Lost Revenue & ‘The Karate Kid II’
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from “The A-Team” and even the…
Tuesday, July 6, 2010
What Marketing & Sales Can Learn From Seinfeld
All of us have had the moment when we say to ourselves, “I am living a Seinfeld episode.” No matter if we are stuck waiting for a table in a restaurant, trying to rent a car or dealing with friends or family. At one point and time, we’ve all been there. This Seinfeld experience extends not…
Monday, May 17, 2010
The Practice of ‘Why?’
We operate in a new era of marketing that is much more egalitarian than in the past. Consider these new realities:
Message Source: Buyers consume information about brands from a variety of sources, much of it produced by people outside the company itself. This is particularly true in B2…
Friday, May 14, 2010
This Isn’t Your Daddy’s Mustang
Ford seems to be doing a lot of things well these days. Its sales bear this out. For one thing: Ford is building smaller, more fuel-efficient cars, and they even bested Toyota for quality—before Toyota’s recent woes manifested themselves. For another, the integration of modern interactive media…
Tuesday, January 26, 2010
Social In a Corporate (And Agency) World
Social and public relations/marketing on the corporate side and agency side are both unique. Processes are different, approval works in different ways. On the corporate side, I presented my boss with a social marketing strategy and was approved quickly. On agency side, it went through the approval…
Monday, May 12, 2008
Can the ‘Spacing Effect’ Improve Marketing ROI?
As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…
Thursday, October 26, 2006
Finding the ‘I’ in Niche
I’ve cajoled, poked and prodded. I’ve shouted from the hilltops. The silence was deafening….
Last year, I wrote an article for the MarketingProfs newsletter titled Who Comes First: Good to Great Marketing in which I argued that too often marketing professionals are focused on “the WHAT.” What…
