A recent Forbes article described Millennials as elusive, self-involved, opinionated, and impatient. The Millennial economy is a “participation economy.” In other words, Millennials want to play a role in every aspect of your business—from product development to marketing and the customer…Continue reading "Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)"
Archive for the ‘Campaign Management’ Category
Wednesday, May 22, 2013
Tuesday, May 7, 2013
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"
Monday, April 22, 2013
Recently, eBay announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work.
A lot of things don’t work when you don’t use them properly (you can’t take a shower in your dishwasher), however, and eBay seems to have cond…Continue reading "The Poorly Run AdWords Account: An eBay Case Study"
Wednesday, September 26, 2012
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…Continue reading "Beyond Segmentation: Aim for Engagement Marketing"
Wednesday, August 8, 2012
You have likely heard something about “big data” and wondered what it is and if it has any impact on marketers and your world.
There are lots of ways people use (and misuse) the term, but for purposes of this column, let’s say that big data is marketing data that is multistructured (not li…Continue reading "Digital Marketing Attribution: What It Is and Why It Matters"
Wednesday, July 25, 2012
Newsflash: The iPad is revolutionizing mobile shopping. OK, so that may not seem like news as we’ve known that tablets are driving new shifts in consumer and business behavior that change the way marketers must connect with their audiences. Now, new research shows that tablet users are a whole new…Continue reading "Five Tips for Crafting a Tablet Strategy (Yes, Tablets Need Their Own Category)"
Friday, February 24, 2012
Need some inspiration for planning your campaign strategies in 2012? We can help! On this Free Friday, we’re giving away a free holiday campaign planner, courtesy of GetResponse.
The colorful holiday campaign planner outlines holidays and seasons in the 2012 year—all at a glance—so you can …Continue reading "Free Friday: A Free Holiday Campaign Planner for You"
Friday, August 26, 2011
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"