A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Archive for the ‘Campaign Management’ Category
Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"
Friday, August 5, 2011
How to Rev Up Your Email List’s Growth through Social Sharing
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of social media sharing. Having prospects and custome…
Tuesday, June 14, 2011
What Has Social Media Ever Done for You (Really)?
There’s no denying the power of social media to effect change—whether social, commercial, or anything in between. Most brands are responding by increasing prominence to their social channels amongst their marketing mix. Technology scales, but humans don’t, and many businesses frequently lack the…
Wednesday, June 8, 2011
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
Wednesday, March 23, 2011
If Marketing Automation Could Talk: An Interview
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Wednesday, February 2, 2011
4 Tips for Adapting to the Fire Swamp of B2B Marketing
There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…
Monday, January 24, 2011
I’m Water, You’re Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog
When email marketing was a child, it wanted to be all about information. Content fairly burst from subscriber in-boxes like so many rollicking games in the backyard. Broadcasts filled with news, product updates, what’s on sale, and why certain brands rock. As the channel matured, it got a bit…
Friday, November 26, 2010
The TSA Marketing Campaign That Could Have Been
If only the TSA (Transportation Security Administration) had planned a strategic marcom campaign with the launch of its new screening procedures! All this hoopla, media coverage, and protestations may have been avoided. Air travelers would have been thinking of their approaching Thanksgiving…
Monday, November 8, 2010
An Open Letter to B2B Sales
Dear B2B salespeople,
I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…
Wednesday, September 15, 2010
What B2B Organizations Can Learn From Good Marriages
Every once in a while we hear about the “love at first sight” love story. You know, the guy and gal who caught each other’s eye, instantly fell in love, had a storybook romance, and were married just a few short weeks after that first chance encounter. These hopelessly romantic stories are…
