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MarketingProfs Daily Fix Blog
When we think of branding genius, it’s Corporate America that comes to mind….
All those award-winning TV spots and ads over the years have helped create some incredibly strong brands. Yet no matter how much is invested in those brands, it isn’t always enough. Unless companies “live” their brands…
Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney’s Co-op sale? I don’t think so….
As embarrassing as it is to admit, I was actually waiting to be let in to the new Trader Joe’s on Union Square. For those unfamil…
Why spend $80,000 and take two years off to become senior management material? So asks BusinessWeek in a write-up on our pal Seth Godin, P&G brand manager Josh Kaufman, and other proponents of the self-education movement called the Personal MBA….
Inspired by Seth (seriously, who isn’t?), Kaufman…
