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MarketingProfs Daily Fix Blog
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
If you’re a parent with young kids, you probably know all about 16-year-old Justin Bieber. The precocious, mop-headed pop star is a phenom with millions of adoring fans. But is there a danger of overexposure? A recent Brandweek article titled “Brands by Bieber” got me thinking.
It seems the…
Recently, this long-time hockey fan snagged four cushy club tickets to an upcoming Trenton Devils hockey game for about half price via Groupon. (The Trenton Devils are an EHCL hockey team owned and operated by the NHL’s New Jersey Devils. Think: AA team in baseball.) Curious about the marketing…
I’m sure as marketers many of you have probably heard of Quora. If not, you’re gonna hear more about this little Q&A site in the months to come. Some of you may have stumbled upon an erudite explanation of mundane questions you’d always wondered about (here’s an example), which then may…
AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know what the primary purpose of social media is…
Crayola. The ubiquitous crayon. How common can a brand be? Turns out Crayola has made an uncommon move—from a crayon company to an art and design company. In a recent Brandweek article, we see that Crayola has given birth to a new brand: Liv Crayola.
The company has wisely leveraged pleasant as…
A short Brandweek article touting MillerCoors package innovations caught my eye recently. At a time when consumer product sales have slumped, manufacturers are looking to unveil new product or package innovations they think might create buzz and give them an edge again.
The brewer apparently saw …
The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. Some might argue the success of The Shack derives from…
