When I introduced Boston University’s Dean Kenn Elmore to the folks who joined us in Boston for the live recording of this week’s episode of Marketing Smarts, I said that I wanted to discuss the myriad ways that he had used social media to build community at the university. But when I addressed…
Archive for the ‘Buzz Marketing’ Category
Tuesday, August 14, 2012
Are You Referable?
The holy grail of any business is be referable (i.e., to have new clients show up because of positive word-of-mouth from existing customers).
There is no shortcut to becoming referable. We have to earn it. At minimum, we need to have at least the following three things in place.
Be able. Yes, …
Wednesday, May 2, 2012
Is Social Media Really the Great Equalizer?
On the most recent episode of Marketing Smarts, while describing all the work that went into producing Fashion’s Night Out (FNO) in Boston last year, Michelle McCormack referred to social media as “the great equalizer.”
In her view, thanks to social media she and her partner, Richard Villani,…
Wednesday, February 22, 2012
Five Things You Can Learn From Glock
In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this…
Wednesday, January 25, 2012
Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…
Monday, October 17, 2011
Are We Being Brandwashed?
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Wednesday, June 8, 2011
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…
Thursday, March 10, 2011
Is Bieber Fever Becoming Bieber Overexposure?
If you’re a parent with young kids, you probably know all about 16-year-old Justin Bieber. The precocious, mop-headed pop star is a phenom with millions of adoring fans. But is there a danger of overexposure? A recent Brandweek article titled “Brands by Bieber” got me thinking.
It seems the…
Wednesday, February 9, 2011
How Groupon Helped the Trenton Devils Heat Up Awareness
Recently, this long-time hockey fan snagged four cushy club tickets to an upcoming Trenton Devils hockey game for about half price via Groupon. (The Trenton Devils are an EHCL hockey team owned and operated by the NHL’s New Jersey Devils. Think: AA team in baseball.) Curious about the marketing…
Wednesday, January 26, 2011
Should I Care About Quora?
I’m sure as marketers many of you have probably heard of Quora. If not, you’re gonna hear more about this little Q&A site in the months to come. Some of you may have stumbled upon an erudite explanation of mundane questions you’d always wondered about (here’s an example), which then may…
