When I introduced Boston University’s Dean Kenn Elmore to the folks who joined us in Boston for the live recording of this week’s episode of Marketing Smarts, I said that I wanted to discuss the myriad ways that he had used social media to build community at the university. But when I addressed…Continue reading "Create More Than Just Community; Create a Scene"
Archive for the ‘Buzz Marketing’ Category
Tuesday, August 14, 2012
The holy grail of any business is be referable (i.e., to have new clients show up because of positive word-of-mouth from existing customers).
There is no shortcut to becoming referable. We have to earn it. At minimum, we need to have at least the following three things in place.
Be able. Yes, …Continue reading "Are You Referable?"
Wednesday, February 22, 2012
In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this…Continue reading "Five Things You Can Learn From Glock"
Wednesday, January 25, 2012
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…Continue reading "Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee"
Monday, October 17, 2011
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…Continue reading "Are We Being Brandwashed?"
Wednesday, June 8, 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…Continue reading "5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011"
Thursday, March 10, 2011
If you’re a parent with young kids, you probably know all about 16-year-old Justin Bieber. The precocious, mop-headed pop star is a phenom with millions of adoring fans. But is there a danger of overexposure? A recent Brandweek article titled “Brands by Bieber” got me thinking.
It seems the…Continue reading "Is Bieber Fever Becoming Bieber Overexposure?"