Fascination plays a role in every type of decision-making, such as the brands you choose, the songs you remember, the person you marry, and the employees you hire. What makes something (or someone) fascinating? According to Sally Hogshead, author of “Fascinate: Your 7 Triggers to Persuasion and…
Continue reading "Fascinate: 7 Triggers to Persuasion & Captivation"Archive for the ‘Branding’ Category
Wednesday, November 3, 2010
Wednesday, October 6, 2010
Rebranding High Fructose Corn Syrup: Good or Bad Idea?
Long used as a cheap mainstay for processed foods on supermarket shelves, food manufacturers have gone back to using sugar. Or honey. Anything but high-fructose corn syrup. Due to increasing concerns and bad press about high fructose corn syrup, many manufacturers have stopped using it. Losing…
Continue reading "Rebranding High Fructose Corn Syrup: Good or Bad Idea?"Monday, September 27, 2010
Are Referral Fees the New Word-of-Mouth Marketing?
I’m sure you’ve done it. I know I’ve done it many times: You refer a client or colleague to a supplier or vendor you know. Isn’t that considered the ultimate inbound or word-of-mouth marketing? These referrers are a company’s best brand ambassadors, right? But what if the referrer expects a fee? Now…
Continue reading "Are Referral Fees the New Word-of-Mouth Marketing?"Monday, September 20, 2010
4 Marketing Lessons From the Walgreens Transformation
We all know Walgreens as one of a handful of retailers where you can go to fill your prescriptions. It is one of the few stores people visit to pick up their pharmaceuticals and grab milk, magazines and deodorant at the same time.
Over the years, Walgreens has employed what I like to call the “…
Continue reading "4 Marketing Lessons From the Walgreens Transformation"Tuesday, September 7, 2010
Even Good Marketers Make Dumb Mistakes
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
Continue reading "Even Good Marketers Make Dumb Mistakes"Friday, September 3, 2010
Time to Make the Donuts
I have a confession to make. I didn’t have my article ready to post in this space until early this Friday morning. And, as I was climbing out of bed to write, my wife rolled over and asked, “Time to make the donuts?”
“Time to make the donuts” is the phrase Fred the Baker would repeat in a somber …
Continue reading "Time to Make the Donuts"Wednesday, August 11, 2010
An Online Maxim: Make It Simple for People to Buy From You
If you’ve done your marketing job right, and you’ve got a customer standing in front of you with cash in hand, then you’ve got to make sure you are able to take that cash and put it in your pocket. However, too many businesses and bloggers make it too difficult for their customers to buy from them….
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