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MarketingProfs Daily Fix Blog
At the recent MarketingProfs Finders Keepers event, I heard, among others, William Arruda speak on Branding, during which he touched upon Personal Branding…
…as a way to perceive and to evaluate one’s unique worth within the marketplace, as well as to inform one’s life.
Mr. Arruda himself poss…
As marketing communications professionals, we’ve often been accused by colleagues as being anal and OCD –
– always so obsessed with proper standards, spelling, formatting, etc. In larger organizations, those communications standards manuals we create for employees may sit and collect dust. It’s …
Arguably, professional sports account for a tremendous percentage of Americans’ time and spending on entertainment….
We’re sports crazy in this country. As a self-proclaimed sports nut, I enjoy team sports as a spectator, and participant. Especially hockey. As the principal of a design consultan…
As the adage goes there’s always a first time for everything….
So today all the advertisers out there who are responsible for allowing so much #@$& crap to get by can actually take a deep breath and relax as I focus my attention on what I consider to be one of the biggest marketing mistakes ever…
I just delivered a keynote the University of Michigan Alumni in New York … clearly a career-minded group of professionals….
They really got the message about personal branding. I was surprised, however, to learn that most of them have not focused on building their on-line identities. Virtually…
I spoke on the subject of Customer Experience Management at the annual MarketingProfs retreat a few weeks ago….
We talked a lot about the concept I’ve been promoting for a few years called the “three word rule” and went through a list of brands that really understand the rule and how to apply it…
This week I have stayed at three different hotel chains …. Marriott, Hilton and W (I am usually more loyal than this …. but had no choice)….
They are all building their brands through association with other brands. They realize that when they focus on what they do and partner with those …
I have to admit: I’m fascinated by what’s going on lately in the supermarket industry….
Maybe it’s because my firm offers branding and packaging to food manufacturers, so there’s a heightened sense of awareness here. But I don’t think so.
There’s something fundamental, and comforting, to shop in…
Martha Stewart is one of the nation’s strongest personal brands, but that is about to change….
No, her brand value is not being reduced in the US. Instead, Martha is moving out …. internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It’s long …
Not the coffee — truly, I live on the stuff — but the company….
I was Dead Man Walking (late flight) through Boston’s Logan airport last week when I saw a rack of magazines — the free (mostly business) publications some terminals offer travelers. What caught my eye was the cover story on a t…
