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MarketingProfs Daily Fix Blog
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…
The words “home-improvement specialty retailer” probably don’t make you laugh… but The Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side.
Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the so…
Recently, I’ve noticed that charity, that noble concept of giving back to those less fortunate, has fallen to victim to—no surprise here—commercialism.
Charitable efforts continue to play a significant role in our culture, traditions, and identity, as they have since the beginnings of civiliz…
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…
Most folks end up working in an office-based business, though a growing number of people are working virtually. And for some, the dream is a home-based business.
But in each of these cases, on the left side of the hyphen is a location. Is that really what’s most important?
The fact is, the vas…
Not many brands—or their ad agencies—take enough risks. After all, why would a brand with thousands or millions—even billions—of dollars at stake veer off the beaten path that got them there in the first place?
Why be audacious? To me, creating memorable, effective advertising is an exerc…
I am usually giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true. But this time, I do want to focus on how you look.
I’m always a little surprised when I stumble upon …
With more than 175 million users, LinkedIn is the largest (and most robust) social network. By being part of such a network, your company needs to distinguish itself from, well, its more than 175 million users.
To find out how to create engaging, captivating Company Pages, attend the LinkedIn ses…
When asked about the role of corporate social responsibility (CSR), people tell us it begins with helping “me,” the individual consumer, before it can credibly expand outward into CSR-like initiatives.
To contribute to brand development efforts, corporate citizenship should first integrate va…
A marketer’s strategic goals have always been dictated by the channel in which the marketer operates. Traditional channels, such as television and print, are used primarily for brand development and consumer influence, while search marketing has been strictly relegated to capturing clicks and…
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