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MarketingProfs Daily Fix Blog
by guest blogger Elianne Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for Latinos in Social Media
Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs,…
Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few. Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about ways they have overcome these…
by guest blogger Marjorie Clayman, director of Client Development at Clayman Advertising
A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This article is for marketers who most sincerely want to fail. …
If you’ve done your marketing job right, and you’ve got a customer standing in front of you with cash in hand, then you’ve got to make sure you are able to take that cash and put it in your pocket. However, too many businesses and bloggers make it too difficult for their customers to buy from them….
Facebook, Twitter, LinkedIn. When B2B marketers decide to dive into social media marketing, they usually start there. However, when marketing a high-tech product or service, the use of video and presentations plays an important role in the buying process, allowing them to explain the benefit of a…
When Shirley Sherrod was fired from her USDA administrator job, it was the icing on the cake of journalism’s decline. The abbreviated video clip of her speech to the NAACP—delivered before being hired in her most recent job—had the blogs, media, government officials and White House abuzz…
One of the biggest issues companies continue to have about blogging (and social media in general) is: “How do we tell if it’s working?’
One way to greatly improve your ability to measure the effectiveness of your company’s blogging efforts is by tracking the right metrics. When you are creati…
Recently, I had the opportunity to address a room full of marketers from the insurance industry. To say they were freaked out would be an understatement. Interestingly, however, it wasn’t health care reform that had them out of sorts—it was social media.
To be fair to my insurance friends…
We need a name! I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing new.
Most of us are not old enough to remember …
In recent weeks, I’ve been on the receiving end of customer service that was so exceptional, a blog post was warranted.
In one case, it was a local restaurant that made an anniversary extremely memorable. In the other, it was a hotel/resort that redefined “above and beyond” in my book.
Both of…
