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MarketingProfs Daily Fix Blog
What words do you come across in marketing that make you grab your head and screech in agony? You know what I’m talking about… Are you driven crazy by the phrase “thinking outside the box”? How about “paradigm shift”?
We put the question to the MarketingProfs Facebook group, and the answers we…
We all know the top excuses SMBs (small and midsize businesses) use for failing to blog: Not enough time in the day; nothing of interest to write about; and an absence of internal writing talent.
Each of those excuses is short-sighted, but today let’s just focus on the Mother of Non-Blogging Excu…
Want to get an early start on the new year? Attend the free virtual conference, Digital Marketing World: Social Media, on Dec. 14, from 11 a.m. to 3 p.m. (Eastern time). Let your competitors take it easy during December—you’ll be ahead of the game come January.
The info-packed virtual conferenc…
Why do you have a website? Ultimately, you want to generate leads and business through it, right? But to achieve that, your site must be focused on conversion, says Mark O’Brien of Newfangled, a web-development firm.
At the B2B Forum, O’Brien discussed how to create a website that works for your …
At the B2B Forum tonight, Mack Collier hosted his popular #BlogChat—without the Twitter aspect. In other words, Mack moderated a room full of savvy, bright B2B marketers as they shared their blogging challenges and helpful advice.
The highlights from the talk:
Personality is critical to a s…
“B2B has always been about the relationship sale. What social media does is help scale those relationships.”
That’s what Kipp Bodnar told me when I interviewed him for this week’s episode of the Marketing Smarts podcast. His comment got me thinking. As “sexy” as social media is (if it still is …
Who needs a TARDIS when you can time travel via YouTube? Today, we’re looking back at the blog-centric interview between MarketingProfs chief content officer Ann Handley and Scott Rosenberg, co-founder of Salon and author of Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters…
At the recent Marketing Writing Bootcamp course, instructors Ginny Redish and Erika Napoletano offered online writing and blogging suggestions for newbie bloggers and old ones needing to recharge their blogs.
Inspired by their MarketingProfs University courses, I combined my notes for each class …
Pinterest, Tumblr, now Facebook Timeline… Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content.
To help you brainstorm ideas for adding visual content to your marketing mix, I drew up a few infodoodles, then I put them in a slide s…
A guest blog post by Andy Crestodina of Orbit Media Studios.
What makes a good web marketing article? This post provides ideas for crafting online articles and offers easy-to-implement tips on how to maximize their marketing impact.
Rather than just describing best practices for a web marke…
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