Think the headline’s a bit too biased and confetti-tossing? Maybe. But you know that I’m excited about this post and have something to say. So here’s the first takeaway (a freebie!): When you pitch your guest blog post to an editor, be sure that your passion for the topic comes across in the first…
Archive for the ‘Blogging’ Category
Friday, December 23, 2011
12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I’m Biased)
Continue reading "12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I’m Biased)"
Monday, November 14, 2011
7 Quick Tips for a Successful Blog [Infodoodle]
Having a blog is much more than just creating one and crossing your fingers in the hope that people will read it. After all, the blogging landscape is already riddled with blogs that are static, abandoned, or just overlooked.
To build up interest in your blog, create engaging content, and encour…
Monday, October 24, 2011
5 Monsters That Suck the Life Out of Your Blog Post
This week at the Daily Fix, we’re getting ready for Halloween. With spooky posts about blog-sucking monsters, scariest traits a marketer can possess, tricks and tweets, and Frankenstein Friday, the Daily Fix will give you generous heaps of treats to keep you reading.
Scarier than any made-up mons…
Thursday, October 20, 2011
Celebrating the National Day on Writing & a Reminder of What Not to Write [Video]
It’s the National Day on Writing. (Yep. It’s official and everything!) So, wave your mouse, pencil, pen, Sharpie, or iPod writing app in the air, and let’s celebrate the craft of writing.
Why should marketers care about writing? Isn’t your product or service the main focus? No, it isn’t. (It nev…
Monday, September 19, 2011
5 Ideas for Creating Sales-Driving Thought Leadership Content
You have a great product, a big marketing budget, and a hard-working sales team. But what do you really need to set your organization apart from the competition? Great thought leadership content.
Whether you’re a B2B or B2C, powerful thought leadership content can really propel your company into …
Thursday, September 15, 2011
Putting Content in Context
When, as a kid, I’d start to get a little ahead of myself in crazy childhood exuberance, my mother would tell me to calm down and say teasingly, “Someone’s gonna cry before the night is over!”
I hadn’t the foggiest notion of what she meant by that until years later, when I realized that my ty…
Monday, September 12, 2011
Has Social Media Reached Its Peak?
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts are beginning to question the quantity of our…
Thursday, September 8, 2011
How to Get Your Senior Team Excited About Your Content Strategy
You’ve been hearing about content marketing for years now. You’ve attended several webinars and read countless blog posts and even a few books on the topic. You know content marketing can do big things for your brand. The only problem is: The powers that be may not know enough about content.
It i…
Friday, July 29, 2011
Marketing Must Change: A Q&A with Michael Stelzner
I hate to use the word “guru” because it implies someone who advises rather than does. It suggests someone who might have a lot of great insight, but only a hazy notion of how it applies in the real world, in real situations. Theory can be useful, of course. But even better is actionable how-to….
Thursday, July 28, 2011
Why Your Website Still Matters (Even With Social Media)
A guest post by Sujata Ramnarayan of SMStrat.
Recently, myriad companies have started their own web stores within Facebook. This is a nascent and tentative move for some. However, looking at what impact digital media is having on marketing strategy overall can give you better direction on how to …
