WordPress developers rely greatly on their plugin directory. Conventional programming that starts from scratch, where every function needs long and boring lines of code, is slowly succumbing to the same fate as the dinosaurs. Since the rise of WordPress as a full content management system, many PHP…Continue reading "Five Must-Have WordPress Plugins for Marketers"
Archive for the ‘Blogging’ Category
Tuesday, November 5, 2013
Friday, October 18, 2013
We’re told “write good content,” but does anyone actually tell us how to do it?
My “7 Advanced Writing Secrets” presentation at the MarketingProfs B2B Forum pulled advice from such notable literary figures as Hunter S. Thompson and Ernest Hemingway, and notable entertainment figures like Stephen …Continue reading "Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes]"
Wednesday, June 12, 2013
I’ll never forget my first writing gig back in the olden days—the heady ‘80’s—when every software application was new and different. To us, the challenge wasn’t how to differentiate our solution; it was how to build credibility and trust.
To accomplish this, writers were directed to w…Continue reading "No More Techno-Speak: Businesses Must Communicate Like People Do"
Wednesday, February 20, 2013
What words do you come across in marketing that make you grab your head and screech in agony? You know what I’m talking about… Are you driven crazy by the phrase “thinking outside the box”? How about “paradigm shift”?
We put the question to the MarketingProfs Facebook group, and the answers we…Continue reading "15 Marketing Buzzwords to Stop Using Immediately"