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MarketingProfs Daily Fix Blog
The “Exit Plan” is a conversation I seem to be having with more and more of my peers these days. As in “what’s your Exit Plan” for when you’re deemed too old to work in advertising anymore?
It’s a real threat for anyone close to or over 40 and scares the living hell out of me. For at an age when e…
Dear NBC – Please don’t get me wrong: I love you for advertising on my blog. But I want you to get results so you’ll keep coming back, and this ad sucks.
I’ve done several blog ad campaigns for clients including American Greetings, Simon & Schuster, Budget Car Rental and others that got click-thr…
Sign twirlers, also known as “human directionals,” are everywhere as I drive down a busy boulevard in my hometown of San Diego. Some twirlers are dressed in bright colors, some are actively twirling their signs–while others look like they could care less. Is sign twirling an effective form of…
I’ve cajoled, poked and prodded. I’ve shouted from the hilltops. The silence was deafening….
Last year, I wrote an article for the MarketingProfs newsletter titled Who Comes First: Good to Great Marketing in which I argued that too often marketing professionals are focused on “the WHAT.” What…
I must have read and heard a hundred times that viral marketing is an inexpensive way to get a message across. Nice idea. But it’s not true….
The field of viral video contests and emails is crowded with a few terrific campaigns and a huge number of lame ones. I don’t want to pick on Bazooka, but…
AdAge has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This Year and I keep wondering who forgot to hand me out a slice of the ad budget buy….
The article includes a streaming video of Evan Tracey from TNS Media Intelligence talking about the forecasted media sp…
In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage. Click here for a demo…..
According to Nielsen NetRatings, Home Depot’s online store is visited by 4 million shoppers each week, nearly 90% of whom own their own homes…
The NFL has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed merchandising….
In the 1970s, fans could watch Sunday afternoon pro football games on the CBS and …
Companies large and small, including clients of mine, are running video contests and incorporating social media into their marketing to see if this dog can hunt….
Some are clever, some funny, and some are downright peculiar.
And now the big question is, with so many video contests, how will they…
In the world of promotions, you know you’ve come up with some good chachka if the client prospect you ship it to keeps it for the next seven years….
Back in 1999, when I was VP of corporate communications for a company called PageNet, I was sent a coffee mug by Maddock Douglas, a Chicago ad and …
