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MarketingProfs Daily Fix Blog
Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad Inventory and that marketers better get ready for ad inventory problems…
in the fall, especially in key states like New York, Florida, and Pennsylvania. Since you are reading this weeks later, you are p…
You’ve probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the day…
even making the front page of the Newark Star Ledger. There are a ton of articles out there including The Wall Street Journal’s Disney’s Web Mo…
(MarketingVOX) ZenithOptimedia today (Monday) revised its outlook for global ad spending, forecasting that internet advertising spend will overtake outdoor in 2007 and pull alongside radio in 2008, reports MediaPost. “We have revised our internet forecasts upwards once again as it has continued to…
(MediaBuyerPlanner) Wal-Mart told the National Newspaper Association last week that it would no longer put run-of-press ads in local newspapers, BrandWeek writes.
However, Wal-Mart CEO and president Lee Scott told the Newspaper Association of America that the company would use local newspaper ads …
