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Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
But many businesses aren’t operating on an all-star budget; when a company …
Early Tuesday morning, an up-and-coming slogan was shot down in the Silicon Valley office building of a software startup.
An intern, recently hired to handle social media marketing by the software company (whose brand must be kept secret), claims to have witnessed the entire sequence of events th…
Facebook’s News Feed is one of the most viewed pages on the Web. Any significant changes impact broad swaths of businesses, with sweeping consequences to partners, publishers, and users. Even without changes to EdgeRank, the new Facebook News Feed design changes will deliver a tangible performance…
At Wistia, we’ve had great luck in the past with Facebook sidebar advertising.
We’ve even received messages from people who were happy they saw our ads.
They were happy enough to even write a post on our Facebook wall and share some of those positive feelings with us.
Here’s an example of …
Did you see what happened during the third quarter of Super Bowl XLVII last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. Instead, I’m talking about the world debut of real-time content marketing. Shortly after Jones’s romp to the end zone, half of the…
In this week’s episode of Marketing Smarts, Bob Cohn, editor of The Atlantic Digital, called “the independence of editorial from business… a hallmark of good journalism.” He also noted, however, “There are those who think that wall is not quite as sturdy in the digital world.”
Consider the rece…
For the last several years, ad agencies and holding companies have boldly and stridently bought digital marketing firms to add to their coffers.
In most cases, the acquired talent is subsequently sequestered in one area of the office—if not in a completely separate location—to do their “mag…
I was talking to my brilliant friend, James Intriligator, and he was explaining why advertisers need to be careful using humor in their ads. As entertaining or outright funny as an ad may be, the joke can distract from the message.
The example Intriligator used was a commercial in which the punch…
Newsflash: The iPad is revolutionizing mobile shopping. OK, so that may not seem like news as we’ve known that tablets are driving new shifts in consumer and business behavior that change the way marketers must connect with their audiences. Now, new research shows that tablet users are a whole new…
A guest post by Sherry Orel of Brand Connections.
QR codes were starting to get a bad rap because marketers were using them so mindlessly. Now, we are finally beginning to see some good examples of how the codes can help further a brand story.
The change in useless to useful action codes has b…
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