Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
This week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at the core” of everything they do.
The jumping-off …
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
…
School is back in session. So, how about a little review? No quiz, I promise … It’s about your buyers, though. How well do you know them?
Do you know your buyer?
Creating buyer personas isn’t just a way to fill up a meeting block. And actually executing on them is even better. Take the exa…
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
My fiancée is obsessed with Groupon and the vast array of competitors who’ve entered the social promotions space in the past two years. The model is simple: You attract new customers at a reduced rate, in many cases below break even, in the hope that a certain percentage of these frugal couponers…
Okay, we all get that advertising generates an important revenue stream. There are plenty of online sites with a plethora of ads, and God forbid if you wand over them with your mouse! Pop-ups galore.
How annoying is it when you’re in the midst of reading an article and an ad pops up? Or the fig…
A guest post by Paul Prisco of Dog Food Design.
Consider the fact that by 2030 Baby Boomers will outnumber those less than 20 years of age. Not so youthful or sexy for the future of America? Right now, there are almost 80 million baby boomers (and growing) with a huge capacity to drive consumer …
Will a picture of an autopsy or a bloody skull persuade smokers to stop puffing away? Governments around the world are convinced more obscene and graphic warnings are necessary to scare smokers away from their cigarettes. However, these efforts seem far and away from decision triggers that…
A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
A guest post by Daniel Cassady.
Just because the country has been in a financial funk for the past few years, that doesn’t mean that mothers have lost their tremendous influence over the market. Walk into any department store, thrift store, or grocery store, and you’ll see what you have alway…
