A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
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Archive for the ‘Academia/Training’ Category
Wednesday, December 21, 2011
Marketing Smarts Podcast: Have You Killed an Innovation Today?
Saturday, February 5, 2011
#MPForum: Speaker Mike Wesch Draws the Connection Between the Media & How We See Ourselves
Today, Mike Wesch connected our fairly insular industry to the larger world we inhabit.
Wesch, an anthropologist, gave an excellent and thought-provoking keynote address entitled “Our Mediated Culture, and What it Means for Marketers” at the Digital Marketing Forum. It would be impossible for…
Wednesday, February 2, 2011
4 Tips for Adapting to the Fire Swamp of B2B Marketing
There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…
Win the World Over: Use Comparative Advantage
Marketers are often focused with gaining competitive advantage—combining resources to beat the competition. However, the concept of comparative advantage—or “producing something at the lowest cost of anyone else”—shouldn’t be overlooked as a way to win in the marketplace. And one…
Wednesday, October 13, 2010
What Happens at the End of the Social Media Adoption Curve?
As bloggers and social media pundits, we’re often scouring the data from reports to get a firm grip on what’s really happening in the worth of social media. We look at reports like Forrester 2010 Technographics research and the recent data from Pew Internet’s Older Adults and Social Media…
Monday, June 21, 2010
Presentations 201: Stay Within Your Time Limit
There are many presentation worst practices well-documented on the Internet, especially concerning the use of PowerPoint slides. However, a top five worst practice employed by some marketing professionals is the overtime presentation, or more succinctly, the presentation that never ends. If given a…
Wednesday, June 2, 2010
Introducing a New & Vastly Improved Digital Marketing World (Yes, It’s Still Free)
This past weekend kicked off the start of summer for most of us. As it happens, it also kicked off our virtual conference season––which means you can wear white to the first few Digital Marketing World events of 2010!
We’re trying something new this year. Instead of having one or two mammoth…
Friday, April 23, 2010
14 Business Books to Read When Stranded Somewhere
If you were stranded with only 14 books to read, what would they be?
I’m about to move from Europe back to the United States. I have to tell the moving guys which books to pack for the sea shipment (which will take nearly two months to arrive at my new home) and which books to pack in our air shi…
Thursday, April 22, 2010
5 Insights Into Narrow Positioning
The impulse for marketing services firms to be everything to anyone has always been strong, but now it has become nearly irresistible, given the current economic circumstances. This has given clients the upper hand, driving down the price of generalist services and distracting many firms from…
Tuesday, March 2, 2010
Seven Advanced Habits of Highly Effective Speakers
Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”.
Public speaking, like any other craft takes discipline, com…
