In my big chair at Online Seminar Mission Control for MarketingProfs, I used to assume all the accolades from our audiences were simply polite compliments. “No one does a webinar as well as MarketingProfs,” people would gush. It’s been three months since I left that seat and launched my own…
Archive for the ‘1’ Category
Thursday, July 15, 2010
5 Secrets to a Killer Webinar
Continue reading "5 Secrets to a Killer Webinar"
Wednesday, July 14, 2010
Social Media Marketing for (Real) Dummies
Do you ever wonder why some business people choose to practice social media marketing? I mean, there are some folks who aren’t quite ready for prime time. I don’t want be snooty about this, but, come on. How credible can they be when they present themselves (and their brands) like dummies?
So, …
Monday, July 12, 2010
Helping Make Medicine Friendlier
In an increasingly complex world, it’s hard to be simple. Yet, most of us are hungering for simplicity in our hectic lives.
New York City start-up company Help Remedies recently entered the marketplace with six over-the-counter (OTC) products and a decidedly unconventional approach to health ca…
Thursday, July 8, 2010
Marketers Are Publishers Now. So What Do We Call Marketing?
We need a name! I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing new.
Most of us are not old enough to remember …
Wednesday, May 26, 2010
Don’t Confuse the Customer: Limit Choices, Make More Sales
Sometimes, too much of a good thing is just too much. There’s an argument to be made concerning over-assortments of consumer products in one category after the other. A recent article in Toronto’s Globe and Mail notes, “In store aisles, less is more, but customers can still be particular”…
Wednesday, March 24, 2010
The Starbucks of Healthy Food
There’s an old saying: “There isn’t anything new under the sun.” Entrepreneurs are rightfully lauded for coming up with new ideas, but whatever product or service they’re bringing to market, their business models have likely been used over and over again.
When it comes to fast food and fa…
Tuesday, March 16, 2010
Is Your Presentation Style Out of Style?
With the exception of the keynote, event planners increasingly want speakers whose presentation involves some audience interaction. So says Traci Browne, president of trade show marketing firm Red Cedar Publicity and Marketing. Browne books speakers for a number of organizations, including the…
Monday, March 8, 2010
Chocolate: the New ‘Health’ Food?
We’ve known for some time that naturally occurring compounds called flavonols found in cocoa have potentially good health benefits.
Ongoing scientific research suggests consumption of chocolate rich in flavonols may act as antioxidants to help defend the body from free radical damage. Researche…
Friday, March 5, 2010
‘Entitled’ Gen Y: How They Add to the Integrated Hybrid
What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads.
So, why should you want Gen Y …
Wednesday, March 3, 2010
Employees as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing
Marketers have turned to all manner of social channels in their efforts to tap into the social media craze, from engaging in formal blogger outreach efforts to stuffing YouTube channels with videos in the hopes that others will embed link to them from their Facebook profiles. But marketers continue…
