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MarketingProfs Daily Fix Blog
(MediaBuyerPlanner) The Georgia bill that would have established a kids’ do-not-email registry died last week, writes Multichannel Merchant. Similar bills in Connecticut, Iowa, Wisconsin, Hawaii and Illinois have been killed as well.
Current bills in Michigan and Utah have established children’s d…
(MediaBuyerPlanner) Maxim publisher Felix Dennis has put his U.S. unit of Dennis Publishing on the auction block, a sale that could fetch up to $250 million, writes The New York Post. Major publishers considering the buy include Time Inc., Hearst and Hachette Filipacchi Media.
“As you know, there …
(MediaBuyerPlanner) New York City – which has signed marketing deals with the History Channel, Snapple and others – plans to issue requests for proposals for an official provider of ground delivery services next week to help promote the city across the world, writes Brandweek.
By November, the win…
(MediaBuyerPlanner) The Association of Hispanic Advertising Agencies has pinpointed some trends in reaching Hispanic consumers, including the fact that Hispanic media outlets are proliferating, the share of ad dollars directed toward the Hispanic consumer is growing, and there are an estimated 6.3…
(MarketingVOX) MSNBC.com, together with Action Engine, has launched a multimedia ad-supported mobile news offering, reports ClickZ. MSNBC.com Mobile is reportedly one of the first free, ad-supported news applications for handhelds and offers news articles, videos and slideshows from various sources….
(MediaBuyerPlanner) New York Attorney General Eliot Spitzer has filed a suit against Direct Revenue, alleging the company secretly installed millions of pop-up advertisements on consumers’ personal computers, writes ClickZ. The lawsuit seeks to stop the firm from installing spyware or sending ads…
(MarketingVOX) Mediamark Research Inc. (MRI), Madison Avenue’s primary source for magazine audience estimates, announced a new undertaking: measuring how people use all forms of media – TV, radio, internet, magazines, newspapers and outdoor – throughout their day, reports MediaPost. MRI’s MediaDay…
(MarketingVOX) Cable network G4, targeting gamers, has partnered with user-generated video hub YouTube.com to distribute video content from the Star Trek 2.0, a new series to debut on April 10, in which action figures re-enact the 1960s episodes in contemporary settings, together with cheeky…
(MarketingVOX) Newspapers face declining circulation and falling stock prices, but two reports issued this week suggest newspaper websites offer new hope, writes the Washington Post. Unique visitors to newspaper sites increased 21 percent from January to December last year, according to the…
(MediaBuyerPlanner) After a long courtship, CBS – which has been recruiting NBC Today show’s Katie Couric to anchor its CBS Evening News – has closed a deal with Couric, CNNMoney.com reports. Some reports say that her compensation may be $15 million a year. Couric will become the first woman to solo…
