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MarketingProfs Daily Fix Blog
Nothing tantalizes marketers like the purchasing power of young consumers. We all know how fluent young people are with social media platforms, so it’s easy to conclude that interacting with them in these channels is logical, right?
Wrong!
A total of 46% of kids, ages 12 to 17, told Forreste…
Definition of rehashing: Regurgitating content we’ve all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.
Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. Bu…
Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs.
Get a load of …
Are you hungry for business? Want good leads, prospects, customers, donors, participants, engagements, members, you name it? I’ve got news. There’s no free ride. It takes marketing work. Yes, that four-letter word that some try to avoid or think results are going to materialize without it. It…
Last week, I wrote: If you want a creative company, focus more on fostering a creative culture instead of worrying about hiring “creative people.” Since writing that article, I was able to experience a case study at the Hershey Company in Hershey, Pennsylvania. (You know, the town that smells like…
I’m sure you’ve done it. I know I’ve done it many times: You refer a client or colleague to a supplier or vendor you know. Isn’t that considered the ultimate inbound or word-of-mouth marketing? These referrers are a company’s best brand ambassadors, right? But what if the referrer expects a fee? Now…
No doubt about it: Americans live life in the fast lane. Drive-throughs, express lanes in supermarkets, and express coffee shops and eateries enable us to do business quickly and eat on the fly. As a result, many consumer-focused businesses are finding ways to accommodate customers by fulfilling our…
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
How true are these words? They’re found on the home page of a 2005 start-up company’s website. Me4kidz, the brainchild of husband and wife entrepreneurs, is very much a hands-on, family-run business.
Me4kidz stands for “medical emergencies for kids.” The premise of the business is: “To …
