(MarketingVOX) MySpace has been hosting live music concerts – “secret shows” – relying solely on word-of-mouth promotion, reports MediaPost. The most recent show, scheduled for today (Friday) in New York City, features Franz Ferdinand. The first show was in January, a concert by Jenny Lewis with the…
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Friday, April 14, 2006
MySpace’s Fourth ‘Secret Show’ Features Franz Ferdinand
Continue reading "MySpace’s Fourth ‘Secret Show’ Features Franz Ferdinand"
AOL Blocks CertifiedEmail Critics’ Emails
(MarketingVOX) AOL on Thursday apparently began bouncing emails containing the “Dearaol.com” URL – which is for a petition against AOL’s controversial certified-email program – according to nonprofit MoveOn.org (as well as the Electronic Frontier Foundation), CNET reports. Dearaol.com contains an…
NY Times Web-based Revenue Soars to $62MM
(MarketingVOX) The New York Times Company on Thursday reported that its About.com, internet sites for newspapers and TV stations, and digital archives accounted for $62.2 million – or 7.5 percent – of its first-quarter revenue, writes MediaPost. In the year-ago quarter, those web-related revs…
Experian Exits Incentive Marketing
(MarketingVOX) Experian is shuttering all of its incentive and loyalty programs, including web-based incentive marketing, and laying off 50 people (two-thirds of staff) in its MetaReward unit, which it acquired two years ago, reports ClickZ. The shutdown is not mean to affect Experian’s other…
Jean Pool to Retire
(MarketingVOX) After some 25 years in the industry, media veteran Jean Pool will be retiring from Interpublic Group’s Universal McCann at the end of the month, reports AdWeek. She is North American COO there and EVP of its local spot-buying unit, LCI. Pool’s retirement was announced by UM’s…
Yahoo Local Enhanced with Satellite, Aerial Images
(MarketingVOX) Yahoo Local has added satellite and aerial imagery to Yahoo Maps to better compete with Google Local (and Google Earth) as well as MSN’s Virtual Earth (Windows Live Local), DM News reports. Yahoo’s beta program allows users to view U.S. locations, including cities, towns and major…
Vehicle Wrapping to Offer Real-Time Podcast Marketing
(MediaBuyerPlanner) SkinzWraps, a full-service vehicle wrapping company, has announced an exclusive distribution agreement with Sonnet Technologies that uses Sonnet’s iPod FM transmitter, the PodFreq, to podcast an advertiser’s music or message in real time from one moving vehicle to another.
“We …
Product Management Systems Speed Newport News/Spiegel Catalogs to Market
(MediaBuyerPlanner) In January, Newport News and Spiegel launched catalog product management systems from Yunique Solutions that reduce the time it takes the catalogs to develop a new product, DMNews reports. One step in Newport News’ and Spiegel’s product development cycle has undergone a 300…
XM Adds Commercials to Music Channels
(MediaBuyerPlanner) Though XM Satellite Radio already airs commercials on its talk-show channels, beginning this May, listeners will have to endure commercials by Clear Channel Communications on certain music channels like contemporary hits station KISS and country music station Nashville, Business…
‘Times’ to Sell Back Discovery Times Channel
(MediaBuyerPlanner) The New York Times announced yesterday that it would sell its $100-million investment in Discovery Times channel back to its partner in the founding of the project, Discovery Communications, the New York Observer writes.
In the memo announcing the sale, the Times said that much…
