Hubspot managed (under the stewardship of my friend Laura “Pistachio” Fitton) to completely surprise me today with a custom care package delivered to my door. Which made me wonder, on behalf of MarketingProfs and for business in general: Are we all paying attention as much as we could? Do we take…
Archive for the ‘1’ Category
Wednesday, March 20, 2013
Practicing Real-Time PR: The Right Gesture at the Right Time
Continue reading "Practicing Real-Time PR: The Right Gesture at the Right Time"
Wednesday, February 27, 2013
The Content Marketing Backlash: Some Grounded Truth
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?…
Friday, February 22, 2013
John Stamos or a Greek Yogurt Brand Name: Which One Did I Remember?
As anyone who watches TV probably knows, there is a Greek yogurt commercial in which two women are eating yogurt in the kitchen and one says to the other that, in eating this specific brand of yogurt, the next man you lay eyes on will look like John Stamos (the most famous Greek out there except for…
Monday, December 17, 2012
What Salespeople Must Consider in a Customer-Centric Market
We’re all consumers. We all like to buy on our own terms, from people or companies we like, in our own time, and at what we perceive to be the greatest value.
So, what about the seller in this equation? What does the new socially connected environment imply for those who hawk their wares in thi…
Tuesday, October 9, 2012
Does Your Company Really Need Customer Reviews?
Many companies regard reviews as crucial to their marketing efforts. After all, what’s more powerful for sales than having a well-respected reviewer practically tell people to go out and buy your product? But are reviews really that important? And if they are, how do you go about getting them? And…
Tuesday, September 25, 2012
How Large Brands Can Scale Social Media [ebook]
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing.
At the enterprise level, consistent engagement on social platforms is often considered too unwieldy, social participation is thought to be too hard to govern, and don’t even get me started…
Friday, May 18, 2012
Five Things You Can Do While MarketingProfs Is Down from a DDos Attack
MarketingProfs.com is being hobbled today because of a “denial of service” attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has been offline intermittently today. That’s been frustrating for all of us, and for…
Monday, April 9, 2012
Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy?
For many fans of Instagram, the news that Facebook is acquiring the photo-sharing mobile platform is a little like hearing that your best friend is engaged to that jerk. She might be thrilled. But you can’t help but feel a sense of doom about the whole arrangement.
The sense of foreboding is beca…
What’s the Difference Between Demand Gen and Lead Management? [Whiteboard Video]
A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo)
One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls through regularly. Recently, we got a visit from Carlos Hidalgo, CEO of Annuitas Group and execut…
Friday, December 23, 2011
Stocking Stuffer Friday: Free Content Marketing Success Stories Guide
As our last Friday freebie of 2011, we’re filling your stocking with rich inspiration, tasty ideas, and rockin’ advice for a content-rich 2012.
At 40 pages, Content Marketing Success Stories features five companies and how (and why) they used content marketing to help their businesses stand ou…
