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MarketingProfs Daily Fix Blog
A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo)
One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls through regularly. Recently, we got a visit from Carlos Hidalgo, CEO of Annuitas Group and execut…
As our last Friday freebie of 2011, we’re filling your stocking with rich inspiration, tasty ideas, and rockin’ advice for a content-rich 2012.
At 40 pages, Content Marketing Success Stories features five companies and how (and why) they used content marketing to help their businesses stand ou…
Breaking news: If you renew your PRO membership today (or anytime before 12/31/11) using code BIGSMARTS, we’ll give you 30% off and throw in 2 extra months of membership.
Plus we’ll send those of you in the US and Canada a can of our incredible new product, Can O’ Smarts.
Can O’ Smarts may …
With more than 100 million users, LinkedIn is not just a social network that’s here to stay (MySpace, we hardly knew ye!), but it’s also the network getting the most attention from B2B marketers due to its “professional” status.
Marketers (B2B marketers in particular) can take advantage of Linked…
For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give you now … Springsteen on Social Media Marketing….
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Since “Finding and Telling Stories” topped our list of content creators concerns, I’ve been looking for an example that explains how to both find and tell a business story.
I found my example in the form of a recent blog post by Doug Kaye called Salvaging the Shoot. Please take a few minute…
Is junk-food marketing to kids fair? Should it be allowed? Is Ronald McDonald responsible for childhood obesity and its associated diseases?
Recently, more than 550 very credible health institutions and professionals challenged McDonald’s to stop marketing junk food to kids. Initiated by Corporat…
Nothing tantalizes marketers like the purchasing power of young consumers. We all know how fluent young people are with social media platforms, so it’s easy to conclude that interacting with them in these channels is logical, right?
Wrong!
A total of 46% of kids, ages 12 to 17, told Forreste…
Definition of rehashing: Regurgitating content we’ve all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.
Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. Bu…
