MediaBuyerPlanner: Catalina Marketing Corp. will be acquired by its largest shareholder, ValueAct Capital.
Catalina offers behavior-based promotional messaging, loyalty programs and direct-to-patient information, writes DM News. ValueAct will acquire by merger 100 percent of the outstanding equity interests in a deal that values the company at almost $1.6 billion.
Catalina may entertain alternative proposals during the next 45 days.
Vahe Habeshian BIO
03.13.07
