MarketingProfs

MediaBuyerPlanner: Mangia Media – U.S. supplier of pizza box ads – reports that pizza is the most popular fast service meal in the nation, being the first choice of 97 percent of Americans. This, together with the increased popularity and quality of advertising on pizza boxes, has higher-end advertisers adding the medium to their media advertising plans, writes Media Life.
Ads on pizza boxed usually cover the whole surface of the box and are done in full color to increase the impact.
Mangia Media has created pizza box ad campaigns for American companies including Citibank, HBO and Paramount Pictures. Mango Moose Media, in Ontario, launched the medium in Canada in its campaign promoting Toyota’s new Yaris. The Canadian company reported that every ad has a minimum of four impressions for each box.
Pizzerias – mostly independent family-owned companies – get boxes for free. Therefore, advertisers can target specific geographic areas by distributing boxes to certain pizza establishments.