MediaBuyerPlanner: Cadillac will sponsor a daily Internet show on CBS Sportsline in the days leading up to the Super Bowl.
CBS SportsLine plans to produce and stream an original daily half-hour show, Cadillac Countdown to Super Bowl, starting on Jan. 31 and running each day through Feb. 3, which will feature reporters, analysts and various NFL-greats, Mediaweek reports. CBS says that all interviews will be recorded each afternoon between 1 and 3 p.m., with the show being posted on the Web by 6 p.m.
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