MediaBuyerPlanner: BusinessWeek publisher Geoffrey Dodge is leaving the magazine, after having been passed over for president back in April, writes Media Life.
Through the first half of 2007, ad pages were down 12.6 percent – about two-thirds the pages of Forbes and just behind Fortune. The category is down 10.3 percent in pages through the first six months of 2007. Inc. and Fast Company are the only magazines in the category to show gains, at 3.9 percent and 8.4 percent respectively.
A key to success for the new publisher will be his ability to sell BusinessWeek and BusinessWeek.com as a package. This fall, the magazine will merge its print and online editorial staffs. Yesterday, BusinessWeek president Keith Fox merged the online and print sales teams.
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- ‘Fortune’ Sees Third Top Ed. in Six Years
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- IBM Pulls BusinessWeek Advertising
