MarketingVOX: Beginning today, BusinessWeek will publish information on people and companies that has typically been restricted to subscription services serving Wall Street white collars.
The Company Insight Center (CIC), built in tangent with sister company Capital IQ, is expected to triple the number of pages on the BusinessWeek website, reports Media Week.
Anyone with an Internet connection can access the CIC. In addition to stock quotes, earnings data and board of directors listings, it will also house information on 42,000 public companies, 322,000 private companies and approximately 1 million executives.
The info-deluge is considered a competitive trump card. “This product has got stuff that no one else has,” said Roger Neal, BusinessWeek.com’s general manager. He also calls the move “absolutely the best free opportunity of this kind on the Web.”
Sponsors on board include Vanguard, eTrade and TD Ameritrade. BusinessWeek and Capital IQ are owned by McGraw-Hill.
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