Vahe Habeshian
Vahe Habeshian   BIO
02.08.07

Burger King of Hip


MarketingVOX: With 18-35-year-old males accounting for half of all visits to its stores – and 12 consecutive quarter of sales growth – Burger King has remained on the cutting edge of pop culture, writes USA Today.
The fast-food giant has sold 3 million of its BK-branded Xbox videogames, and its “disturbing” King mascot also sports a MySpace page attracting the coveted demographic.
All the buzz is courtesy of ubercool ad agency Crispin Porter + Bogusky. Riding high on those buzz waves, BK is evennegotiating with Hollywood to make a feature film titled Above the King, about a teen who lives above a retail location.
The little viral website that started it all, Subservient Chicken, has clocked in an astounding 460 million visits since April 2004.
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Related posts:

  1. Burger King Dips Royal Hand into Mobile Advergaming
  2. Burger King Launches Branded Games for XBox
  3. BK’s King, Subservient Chicken Come to Xbox
  4. Fox, Burger King Seek to Simpsonize Shoppers
  5. BK Launches Yet Another Goofy Chicken Website

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