MarketingVOX: With 18-35-year-old males accounting for half of all visits to its stores – and 12 consecutive quarter of sales growth – Burger King has remained on the cutting edge of pop culture, writes USA Today.
The fast-food giant has sold 3 million of its BK-branded Xbox videogames, and its “disturbing” King mascot also sports a MySpace page attracting the coveted demographic.
All the buzz is courtesy of ubercool ad agency Crispin Porter + Bogusky. Riding high on those buzz waves, BK is evennegotiating with Hollywood to make a feature film titled Above the King, about a teen who lives above a retail location.
The little viral website that started it all, Subservient Chicken, has clocked in an astounding 460 million visits since April 2004.
Related stories:
- Burger King Launches Branded Games for XBox
- Burger King, Diddy Launch DiddyTV for YouTube
- BK’s King, Subservient Chicken Come to Xbox
- Sprint, HP, BK Honored as Online Marketing ‘All Stars’
- Heavy.com Launches Mock News, BK Sponsors
- BK Launches Yet Another Goofy Chicken Website
