MarketingVOX: With 18-35-year-old males accounting for half of all visits to its stores – and 12 consecutive quarter of sales growth – Burger King has remained on the cutting edge of pop culture, writes USA Today.
The fast-food giant has sold 3 million of its BK-branded Xbox videogames, and its “disturbing” King mascot also sports a MySpace page attracting the coveted demographic.
All the buzz is courtesy of ubercool ad agency Crispin Porter + Bogusky. Riding high on those buzz waves, BK is evennegotiating with Hollywood to make a feature film titled Above the King, about a teen who lives above a retail location.
The little viral website that started it all, Subservient Chicken, has clocked in an astounding 460 million visits since April 2004.
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