MarketingVOX: Sean “Diddy” Combs says he is having it his way as he partners with Burger King to create the new brand channel DiddyTV for YouTube.
The branded channel on YouTube will feature tracks from Combs’s new Bad Boy/Atlantic Records CD “Press Play,” as well as original content for fans, AdWeek reports. Combs will also be featured in an upcoming ad campaign in support of DiddyTV. WPP Group’s VML designed the brand channel and will co-manage DiddyTV with Bad Boy Entertainment.
Online banner ads created by VML are currently the only advertising support planned for the venture.
The partnership will have Combs’s consulting BK on entertainment and marketing. The fast-food chain will also sponsor Diddy’s tour this fall. BK will conduct special listening parties for fans during the tour.
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