MarketingVOX: Annheuser-Busch has lowered expectations for its Bud.TV, shooting for an audience of 500,000 instead of the 3 million monthly visitors it had planned, reports Ad Age.
The drastically reduced expectation follows news that Bud.TV’s traffic fell 40 percent in March, to 153,000 visitors. However, A-B will not lower its $30 million first-year budget for the roll-out of the online TV network.
The traffic woes stemmed from two problems: the tepid content that lacked “wow factor,” and an age-verification firewall that requires viewers to enter personal information to access the site.
Related stories:
- Bud.TV’s Already-Low Audience Drops 40 Percent
- A-B Launches ‘Clink’ Campaign on MingleNow Social Network
- A-B Launches Bud Bucks Interactive Campaign in the U.K.
- Attorneys General Disparage Bud.tv Age Verification Effort
- MTVN, Vice Launch Young-Male Internet TV Channel with Brightcove
- Bud.tv to Use Real-Time Age Verification
