http://www.mpdailyfix.com/brand-vs-roi-can-there-be-a-winner/?utm_source=rss&utm_medium=rss&utm_campaign=brand-vs-roi-can-there-be-a-winner Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/brand-vs-roi-can-there-be-a-winner/comment-page-1/#comment-21796 Darren Woolley Thu, 26 Oct 2006 23:48:11 +0000 http://www.mpdailyfix.com/brand-vs-roi-can-there-be-a-winner/#comment-21796 We have undertaken a number of projects for makreteers to create ROI models fro longer term activities and projects. The problem most have in doing this themselves is the fear of the results. They often avoid hard financial measures and try to include soft measures such as additional brand exposure and added media value to increase the return side, instead of focusing on incremental customer value in the short and longer term. We have undertaken a number of projects for makreteers to create ROI models fro longer term activities and projects. The problem most have in doing this themselves is the fear of the results. They often avoid hard financial measures and try to include soft measures such as additional brand exposure and added media value to increase the return side, instead of focusing on incremental customer value in the short and longer term.

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