MediaBuyerPlanner: A new magazine coming in May will target the 650 million pound anti-aging market in the U.K.
The magazine, Brand New You, was tested successfully in Tesco stores in 2006, writes Cosmetic Surgery Answers. Published monthly, the glossy magazine is targeted at the estimated 6 million women who consider a cosmetic procedure each year.
Editorial will focus on the face, the smile, the body, style and well-being.
Brand New You claims it will deliver “friendly advice” from for women desperate for a “magazine they can trust, and that is produced to the highest quality.”
Related stories:
- ‘Elixir,’ Launching in October, Devoted to Perpetual Youth
- Essence: African American Women Care about Aging, Too
