Comments on: Brand Lessons (from Swimming Pool Maintenance) You Need To Know

By: Swimming Pools

Swimming Pools — Tue, 21 Apr 2009 10:25:38 +0000

Nice Analogy, There are more activities, we can see around us. but this is nicely catched up.
Cheers

By: Steve

Steve — Mon, 16 Feb 2009 20:04:20 +0000

Up keep is what will keep your Pool Clean and Clear. Always check your levels of chemical and debris. You can see what Aquatrol, Can supply you with. To keep up the quality of your Swimming Pool.

By: Vincent

Vincent — Tue, 19 Aug 2008 11:35:22 +0000

Nice one Paul.
One of the best marketing analogies in a long time.

By: Jay Harris

Jay Harris — Sun, 10 Aug 2008 10:01:40 +0000

Great Post! This is the kind of information I have been looking for. I will certainly come back for more reads later. Thanks for sharing Paul!

By: Kyle Sagaas

Kyle Sagaas — Sun, 10 Aug 2008 06:05:28 +0000

I agree with you. The insights you have so provided here helps and I have enjoyed this post. More power Paul!

By: Harvey

Harvey — Fri, 08 Aug 2008 20:58:30 +0000

Thanks for the post, Paul. I agree that we need to be intentional about maintaining our position in the marketplace. How would such a “brand filter system” look?

By: Elaine Fogel

Elaine Fogel — Fri, 08 Aug 2008 17:26:18 +0000

Good thing my husband is our pool caretaker. It IS a lot of work. But I don’t delegate my personal or company’s brand management to anyone else. You’re right, Paul, it’s a long-term commitment with daily maintenance required.

By: Paul Barsch

Paul Barsch — Fri, 08 Aug 2008 15:08:16 +0000

Really nice analogy Paul. Viewed through this lens, most brands would be a soupy, opaque mess. You comments on growing, culling, and balance are spot on.