Last week, Powered’s Aaron Strout rallied 20 marketers around a central theme: What if we penned haikus as kind of Japanese Valentine to the brands we’ve loved? The idea was that we each write a haiku and then link to the next author in the lineup, creating a kind of trail of breadcrumbs (or panko, perhaps?) for readers. As a writer and fan of business storytelling, I loved Aaron’s idea. So here’s mine, with a bonus haiku of a soul-sucking brand I recently despised.
Brand Haiku: Starbucks
Almost gave you up
Dunkin, Peet’s might woo, but still
My black heart is yours.
Brand Haiku 2: A Supposedly Quaint Little Inn I Stayed at Recently but Never Will Again
There’s something tragic
In weak coffee, powdered cream
To greet a fresh day.
* * * * *
So, your turn: Add your own Brand Haiku in the comments. I’ll choose a winner and will send you a signed copy of my new book, Content Rules (Wiley), when it’s published in … hold on, let me count … 15 days! I might even toss in a haiku penned just for you.
Next in the Brand Haiku series: Beth Harte. On Twitter, follow #brandhaiku.
Tags: brand haiku, Branding, business, poetry, sad little inn, Starbucks
Krispy Kreme doughnuts
Were not long for New England
My waistline rejoiced.
First, my comment haiku and then I’ll do the brand haiku you requested:
Having fun on the
Twitters makes me so happy
New friends ev’ry day
Now brand Haiku for you:
I use Google Mail
No longer chained to my desk
Now I can’t escape
Hi, Ann-
I’m loving the impromptu participation Aaron has inspired in us bloggers. Here’s my entry:
“Buying two new suits
Zara, a word of mouth rec
Tailored service win”
And a link to it on my personal blog: http://daretocomment.com/is-your-brand-haiku-able/
Thanks for doing this, and good luck to everyone else on winning that book (if I don’t win it, I’m buying the hell out of it).
Cheers
Here you go TWO brands, one haiku!
Microsoft love hate
A relationship with pain
Can’t afford a Mac
(Actually I prefer Windows over OS10 – I know – glutton for punishment)
Sending precious email.
Optimize. Send… analyze.
Open rate success.
In the spirit of the shopping season…
Shopping sites galore
but why stray from Amazon
when they ship for free
Ann – you had me at Starbucks. And God knows I’m with you on the weak coffee front. All purveyors of weak coffee should be punished. Thanks again for participating in this. So much fun.
@AaronStrout
beyond the rack
staring at mac
an item in my shopping bag
This is so fun, the English major in me is rejoicing!
Here’s my contribution, inspired by the movie “The Invention of Lying.”
Once saw a slogan:
Pepsi: for when there’s no Coke.
Have to say it’s true.
[...] Brand Haiku: Starbucks | MarketingProfs Daily Fix Blog [...]
“(Un)Inspired by the Magazine Selection at the Dentist’s Office”
Sports Illustrated
golf and baseball, but, alas,
No soccer at all.
who needs corn syrup
in my ketchup no thank you
Heinz organic rocks
The Red Sox team is
The brand that rallies my heart
One more ring I ask
This has been a blast!
/kff
Sales and Marketing
Love and Hate relationship
We need each other
Matte black box contains
gold-flasked liquid heaven.
L’Artisan Parfumeur, let us greet the day afresh.
Spanks are a godsend
Middle-aged flab disappears
Love my bod again.
LOL!!!!
Comment haiku:
Haiku chains are cool
Learning much about my friends:
Constrained content rules!
Brand haiku:
2010 we met
The man your man could smell like
Because of Old Spice
Intimate for life
Softly strokes across my skin
Clean ears! Ah, Q-Tips!
Go to starbucks, ask for the biggest coffee, then tell him “What is that? I want the biggest!” then you probably will end punching him in the face. Go now and do what you have to do, you will be pumped and don’t need to drink any coffee to stay awake
Sending email.
Optimize my website….
Open rate success.
just do it
[...] Brand Haiku: Starbucks | Writing isn’t all straight up prose. And sometimes, letting your haiku flag fly helps lighten up the day a bit. Writing can be FUN, and the comments for this post show exactly that. [...]
Brand Haiku : Starbucks..
The place that you can offer coffee, sit down and enjoy your coffee whole days.. waste your time in starbucks, doing your activities while drinking coffee.
Enjoy your coffee
enjoy your life
do your work
everything gonna be ok as well as you enjor your coffee..