Comments on: Brand As A Dialog

By: Paul Dunay

Paul Dunay — Mon, 09 Jun 2008 14:54:34 +0000

Lee
I havent seen any research on this but I suspect we will see more brands organically adapting based on reaction from buyers

By: Lee Erickson

Lee Erickson — Fri, 06 Jun 2008 14:06:19 +0000

Paul, interesting research. I agree that brands need to be more personal and start engaging with their buyers.
Social media and user generated content has changed how our buyers engage with and learn about our brands. Like you say, it’s allowing us as companies to put a face on who we are. We have to be more transparent and open. That’s a good thing for us and our buyers. I also think it’s good for our employees.
I’d imagine that companies may start paying more attention to what their brand really stands for and ensuring that they can deliver on their promises – again good for buyers and companies.
Have you see any move towards this, or are companies building brands more organically and adapting based on reactions from buyers?

By: Paul Barsch

Paul Barsch — Thu, 05 Jun 2008 13:58:23 +0000

Paul, what a terrific point! Engagement really is a sliding scale. Some companies think the mere act of creating a blog entitles them to a conversation. You’ve rightly pointed out that active engagement, real (not PR managed) conversations, and displaying personality can help bring a brand to life!