Comments on: Bounce Rate: Sexiest Web Metric Ever?

By: The 7 Strategies… Strategy 3: Be Sticky | The THINKblog

The 7 Strategies… Strategy 3: Be Sticky | The THINKblog — Tue, 10 Jan 2012 17:49:22 +0000

[...] Bounce Rate: Sexiest Web Metric Ever? (again, by Avinash Kaushik) [...]

By: The 7 Strategies… Strategy 3: Be Sticky - DEV — DEV — DEV — DEV — DEV — DEV — DEV — DEV

Fri, 16 Dec 2011 20:34:29 +0000

[...] Bounce Rate: Sexiest Web Metric Ever? (again, by Avinash Kaushik) [...]

By: 24tips: understanding bounce rate | Helpful Technology

24tips: understanding bounce rate | Helpful Technology — Fri, 10 Dec 2010 08:01:53 +0000

[...] Bounce rate: sexiest web metric ever? (you can get Avinash on YouTube too, he loves his bounce rate) [...]

By: Visualizing bounce rates using brownie charts - Digital Solid: Marketing Technology ROI

Thu, 18 Nov 2010 10:07:30 +0000

[...] a little more enthusiastic than I am, with blog post titles such as this model of understatement: Bounce Rate: The Sexiest Metric Ever? Three years ago, on his own blog, Avinash described bounce rates this way: So what is this [...]

By: Bounce rate o Tasa de rebote: La métrica más sexy « Marketing Trainee

Bounce rate o Tasa de rebote: La métrica más sexy « Marketing Trainee — Sun, 13 Jun 2010 10:29:35 +0000

[...] un post de Avinash Kaushik se habla de la tasa de rebote como la métrica más sexy, entendiendo como más sexy que la [...]

By: uberVU - social comments

uberVU - social comments — Thu, 04 Mar 2010 13:19:04 +0000

Social comments and analytics for this post…

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By: David

David — Tue, 16 Dec 2008 21:01:39 +0000

My issue is similar to the previous post. I have a login on the homepage of our marketing domain that sends customers to our web application on a different domain. Could this be a contributor to an unusually high (89%) bounce rate?

By: Marshall

Marshall — Tue, 09 Dec 2008 09:26:27 +0000

This is a great article, but is a bounce rate for a page always an accurate indicator of the page’s success rate?
Our site has several landing pages that are doing quite well with conversions, 9-15%. Granted they could be better, but I’m not complaining. It is a mystery to me, however, that the bounce rates on these pages are incredibly high at around 90%. Is this a contradiction? I should also point out that the landing page’s call to action is to register, which eventually takes the user to a subdomain. Technically, the user is not leaving the site. Is it possible the analytics considers jumping to subdomains a bounce?
Any advice would be great!
Thanks.

By: Jackie

Jackie — Sun, 30 Nov 2008 15:56:23 +0000

Thanks for the excellent info.

By: ben leefield

ben leefield — Tue, 28 Oct 2008 10:36:54 +0000

Hi Avinash
You’re right its an awesome metric – and one everyone needs to get right, not least so that you aren’t wasting other people’s time and annoying them – always bad if you want to stay in business for the long run!
We run a Global Address Book website called http://WikiWorldBook.com which enables people to be easily found on the web and contacted without having to reveal their contact details. It also enables them to carry out highly filtered People Searches, amongst other things.
Our current bounce rate for the whole site and also for referring sites is the same at 28%. Its a relief to hear you say that this is bang in the middle of the 20-35% zone that you have specified as being “right”.
The one Bounce Rate issue that you haven’t dealt with above which is of great interest to us currently is how Google interprets “one page visits” which originate from their SERP’s. That is to say that when people click through from an organic result and view your page, how long do they need to be on that page before Google counts it as a positive rather than a negative? It is generally understood that Google monitors people’s behaviour with their results in order to determine the relevance of a result (ie they don’t want to present results with high bounce rates at the top). However as Google themselves point out, viewing a single page blog for 30 seconds before clicking away, might look like a bounce on your analytics, but might have given the visitor exactly what they came for.
I would be grateful for any suggestions you might have.

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By: Lower Bounce Rate

Lower Bounce Rate — Sun, 12 Oct 2008 04:11:10 +0000

I’ve noticed my bounce rate get lower, and my rankings get higher. Of course everyone says im crazy for linking it to rankings, but they wont be laughing in 6 months when Google says it does help!

By: Jason Slater

Jason Slater — Fri, 19 Sep 2008 11:11:54 +0000

Interesting look into bounce rate - I have been looking into how the type of website may be impacted by a bounce rate (an example might be a flash based site) - you are welcome to visit at http://www.jasonslater.co.uk/2008/09/16/why-your-type-of-web-site-affects-your-bounce-rate/ Jas http://www.jasonslater.co.uk

By: Health&Care Mall

Health&Care Mall — Tue, 16 Sep 2008 06:23:31 +0000

Canadian Health&Care Mall started as a multistore based in Toronto and Ottawa in early 90s. Health&Care chain store system has been growing from year to year and finally has resulted in the current online project, as a result of operating not just as a family pharmacy but also as a store of so-called "useful things" . We tried to obtain the benefit from our previous experience and to create a really competing online resource for absolutely any customer. Though the idea is standard you may be absolutely sure that the filling is unique and has no analogues all over the Internet. We would like to admit that our online store is operating independently from the offline store system. http://www.qweymurlu.com

By: Dragon Blogger

Dragon Blogger — Mon, 15 Sep 2008 13:44:21 +0000

Great information, I am trying to get better bouncerate statistics on my blog as well. One question, does displaying a partial post with a more button on your main page better than displaying the full post on your main page?

By: Shane Wallace

Shane Wallace — Wed, 06 Aug 2008 07:30:15 +0000

I am curious if anyone has any more specific data about seo bounce rates as they relate to industry segments and verticals ?

By: Shane Wallace

Shane Wallace — Wed, 06 Aug 2008 07:29:00 +0000

I am curious if anyone has any more specific data about bounce rates as they relate to industry segments and verticals ?

By: Brutellio

Brutellio — Sun, 13 Jul 2008 18:48:56 +0000

Hello. I enjoyed reading your website.
Have a wonderful day and keep up the good work.
Brutellio.

By: Yuvin

Yuvin — Tue, 01 Jul 2008 07:04:53 +0000

Thanks kaushik! really useful post. i was bit confused about bounce rate and how it works.

By: Daryl Saari

Daryl Saari — Wed, 25 Jun 2008 04:20:15 +0000

Great information, i agree with everything that you talk about to what increases all the SEO efforts and also what it takes to get a site ranked high.

By: MusicMaster

MusicMaster — Tue, 24 Jun 2008 20:58:32 +0000

Great post! Bounce rate on my site is under 20% and there is some reasons: nice design and easy navigation, content that peolpe looking for. so, all you need it’s just make a website that people don’t forget. Good luck!

By: Traffic Court

Traffic Court — Mon, 16 Jun 2008 12:24:56 +0000

Bounce rate is not necessarily a good measure of all sites. Our site (town-court.com) has an overall bounce rate over 65%. But there’s a reason for that.
Our site is a directory of traffic courts. People who search for a particular court usually land on the page for that court. The page provides the information they need (usually the phone number) and then they don’t need us any more.
If our site was geared to having them arrive at our main page or state/county pages (BR of 27%), then we’d have a lower bounce rate but users would have to do a few clicks to get their information.
Our high bounce rate indicates that users are getting the information they want on the first page they come to.
People have suggested that we should do something to keep users on the site. We have some ideas of features to add to the site, but the reality is that most of our users are just looking for a phone number or directions. They’re not looking for friends.
Our site has a feature allowing comments on the court pages. After nearly 2 million pageviews there have been only about 300 comments.

By: Sabrina

Sabrina — Tue, 27 May 2008 19:30:16 +0000

This is a very informational site for traffic users…I have been able to increase my ROI – I analyzed my logs and saw that http://Www.Webmonopoly.net has by far been providing us the best CPC traffic, and we eliminated the others that have bad bounce rates…we had never really reviewed the bounce rates too much… what do you find that decreases bounce rates the most ?

By: Osama El-Kadi

Osama El-Kadi — Sun, 20 Apr 2008 07:58:48 +0000

Just made a little discovery for myself and to share with you. To illustrate: A page visit count for a particular page is 60, bounce rate is 85% and time on page is 1.2 minutes. In this case the bounce rate refer only to this page when it is a landing page from an external source and in this case it was only 20 visits out of the 60. The other 40 visits came from other pages within the website and in fact the visitor stayed much longer time on the site and sometimes up to two hours including visiting this particular page.
So, it seems that the content itself is not an issue, but possibly the design as a landing page is for some visitors coming “fresh” to it.
Hope this of use.

By: Osama El-Kadi

Osama El-Kadi — Sat, 19 Apr 2008 19:19:32 +0000

This is very helpful, but still doesn’t explain the following statistics: Page visit 30, bounce rate 100% time on page 2.6 minutes.
How can the bounce rate means the visitor just left after few second.

By: MariaKrumova

MariaKrumova — Sun, 30 Mar 2008 07:44:29 +0000

I appreciate the article very much, too. I was worried about our company website, because the bounce rate was between 35-50% and now I see it is not so bad. Now I’m making a magazine. So my question is what means “depending of contents”? Do you think that magazine needs much lower bounce rate, than almost catalogue web site?

By: Sir Mortimer

Sir Mortimer — Mon, 11 Feb 2008 23:52:39 +0000

Bounce rates differ too with blogs and sites with a spread of topics. If you have a blog that takes about a mix of subjects then a visitor may find you on one topic via Google, but not want to move onto another one since it solves the problem they have.
The desired bounce rate differs depending on your content.

By: Jill

Jill — Mon, 24 Dec 2007 16:29:17 +0000

Great article! I did an experiment recently with Stumbleupon (http://aldebaranwebdesign.com/blog/stumbleupon-my-experiment-to-increase-website-traffic-using-stumbleuponcom/)
and while my traffic shot through the roof, the quality of the traffic was awful…literally a 99% bounce rate. I haven’t seen any other articles note that while social bookmarking might get you traffic, it’s not getting quality traffic.
Jill