I was reading in Time magazine that some of the world’s strongest personal brands are lending their names to wines….
Time reported:
Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola — is there a celebrity who doesn’t have a wine these days? For many, it’s a high-end hobby. For others, it’s a status symbol and personal branding tool. Marketers see famous names as a way to expand wine’s appeal and cultivate new oenophiles.
I haven’t seen any of these wines in Jancis Robinson’s Wines of the Week recently, but they could be good quality wines. The question is: Will this have a positive impact on these celebrities’ personal brands or is it just a way to add some more zeros to their bank balances?
If wine is a logical brand extension for your personal brand, you too can have your own private label wine. Here’s one source I found.
