MediaBuyerPlanner: Aging baby boomers are avid users of the internet and have widely embraced technology, according to a new study by BoomerEyes, a boomer research and demographic intelligence company.
The study found that 71 percent of 50- to 64-year-olds acknowledge high internet usage, and 32 percent of those 65 and over report regular internet usage, writes Brandweek.
It also found that, of boomers with kids, 40 percent are now empty nesters, and as such, they have $315 more per month to spend. Boomers worry about finances, family, and health/diet, and they shop online for travel, books, clothes, and electronics.
Disposable income for boomers is estimated at $2 trillion a year.
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