Comments on: Book Club is Back: Round #2 and in the Ring with Al and Laura Ries http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/?utm_source=rss&utm_medium=rss&utm_campaign=book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Marketing Profs Daily Fix http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25909 Marketing Profs Daily Fix Tue, 20 Mar 2007 11:22:17 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25909 <strong>MarketingProfs Book Club Now OPEN for Discussion with Al & Laura Ries</strong> The MarketingProfs Book Club's Group Review for our current segment featuring The Origin of Brands, is now open! For those of you new to our Book Club I've included some information below. For returning Book Club veterans, you can hop... MarketingProfs Book Club Now OPEN for Discussion with Al & Laura Ries

The MarketingProfs Book Club’s Group Review for our current segment featuring The Origin of Brands, is now open! For those of you new to our Book Club I’ve included some information below. For returning Book Club veterans, you can hop…

]]> By: Loren Smith http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25908 Loren Smith Tue, 13 Mar 2007 03:07:43 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25908 Alright! Our first point of contention and it isn't even about this book. I haven't read any works by Al and Laura before, so I can't speak to their renaming of a country issue. I do however know examples of countries that have changed names. Usually the reasons for changing the names were for lesser reasons than trying to increase revenue through tourism (and probably improve the standard of living for the citizens at the same time). I'm only part way through this book, but am enjoying the read. That only stands to reason though since I am a divergent kind of guy myself. Greetings from sunny Florida. Alright! Our first point of contention and it isn’t even about this book.
I haven’t read any works by Al and Laura before, so I can’t speak to their renaming of a country issue. I do however know examples of countries that have changed names. Usually the reasons for changing the names were for lesser reasons than trying to increase revenue through tourism (and probably improve the standard of living for the citizens at the same time).
I’m only part way through this book, but am enjoying the read. That only stands to reason though since I am a divergent kind of guy myself.
Greetings from sunny Florida.

]]> By: Cindy Sally http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25907 Cindy Sally Sat, 10 Mar 2007 06:01:12 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25907 Thank you for sending me a very nice FREE BOOK especially with the personally autograph :) Love from Indonesia Thank you for sending me a very nice FREE BOOK especially with the personally autograph :)
Love from Indonesia

]]> By: John Rathnam http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25906 John Rathnam Fri, 23 Feb 2007 15:04:10 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25906 Great choice, CK!! I read this a little while ago and can't wait to read what others think. Great choice, CK!! I read this a little while ago and can’t wait to read what others think.

]]> By: Carl Crawford http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25905 Carl Crawford Fri, 23 Feb 2007 05:59:35 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25905 Thanks for the free book. Thanks for the free book.

]]> By: Mack Collier http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25904 Mack Collier Wed, 14 Feb 2007 19:50:20 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25904 Pete the whole 'rename a country' thing didn't really resonate with me either, but I don't think we can deny the influence both Al and Laura have had and continue to have over the marketing landscape. IMO most of their branding advice is just as timely today as it was in the 80s. Pete the whole ‘rename a country’ thing didn’t really resonate with me either, but I don’t think we can deny the influence both Al and Laura have had and continue to have over the marketing landscape. IMO most of their branding advice is just as timely today as it was in the 80s.

]]> By: Pete http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25903 Pete Wed, 14 Feb 2007 16:12:24 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25903 Interesting choice. Personally, I filtered out Ries after his advice to rename Guatemala to draw more tourists and reporting that BMW had changed their slogan. Some better selections for today's marketer might be Marketing Champions, Life After The 30 Second Spot, or Moneyball. Interesting choice. Personally, I filtered out Ries after his advice to rename Guatemala to draw more tourists and reporting that BMW had changed their slogan.
Some better selections for today’s marketer might be Marketing Champions, Life After The 30 Second Spot, or Moneyball.

]]> By: Paul McEnany http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25902 Paul McEnany Wed, 14 Feb 2007 02:28:13 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25902 Bring it on! Bring it on!

]]> By: Vanessa Bright http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25901 Vanessa Bright Wed, 14 Feb 2007 01:32:06 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25901 This is fantastic!! I read three books of these wonderful authors and "Origin of Brands" is my favorite!! I can't wait for the discussion! Thank you very much! This is fantastic!! I read three books of these wonderful authors and “Origin of Brands” is my favorite!! I can’t wait for the discussion! Thank you very much!

]]> By: David Reich http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25900 David Reich Wed, 14 Feb 2007 00:48:23 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25900 I'm ready to go. Count me in, ck. I’m ready to go. Count me in, ck.

]]> By: David Berkowitz http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25899 David Berkowitz Tue, 13 Feb 2007 21:43:17 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25899 Can't wait to take part, CK! Another winner. Can’t wait to take part, CK! Another winner.

]]> By: Kermitfan http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25898 Kermitfan Tue, 13 Feb 2007 21:35:55 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25898 This is great -- I'm always interested in brand discussions! :-) This is great — I’m always interested in brand discussions! :-)

]]> By: CK http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25897 CK Tue, 13 Feb 2007 20:11:34 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25897 Thanks all--please know this takes A LOT of help from Ann Handley, Val Frazee and Sharon Edwards. Plus the authors get a lot of homework, too :-). This book is a tremendous read, a real eye-opener--and particularly interesting since it maps branding to Darwin's law of divergence. Thanks all–please know this takes A LOT of help from Ann Handley, Val Frazee and Sharon Edwards. Plus the authors get a lot of homework, too :-) .
This book is a tremendous read, a real eye-opener–and particularly interesting since it maps branding to Darwin’s law of divergence.

]]> By: Ann Handley http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25896 Ann Handley Tue, 13 Feb 2007 19:46:44 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25896 Great to have the Book Club back for another round, CK! Thanks so much for all your work putting this together -- your passion is what fuels the Book Club engine, for sure. Great to have the Book Club back for another round, CK!
Thanks so much for all your work putting this together — your passion is what fuels the Book Club engine, for sure.

]]> By: Mack Collier http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25895 Mack Collier Tue, 13 Feb 2007 17:30:38 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25895 Sweet! Al and Laura have been 2 of my marketing and branding heroes since I was first exposed to them in college. And The Origins of Brands is about the only one of their books that I haven't read yet, so it works out perfectly! Another home-run CK! Sweet! Al and Laura have been 2 of my marketing and branding heroes since I was first exposed to them in college. And The Origins of Brands is about the only one of their books that I haven’t read yet, so it works out perfectly! Another home-run CK!

]]> By: Bob Glaza http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25894 Bob Glaza Tue, 13 Feb 2007 16:02:41 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25894 Yeek! - being first matters to a brand :) This looks to be a good read, CK Yeek! – being first matters to a brand :) This looks to be a good read, CK

]]> By: Mark Goren http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/comment-page-1/#comment-25893 Mark Goren Tue, 13 Feb 2007 14:57:32 +0000 http://www.mpdailyfix.com/book-club-is-back-round-2-and-in-the-ring-with-al-and-laura-ries/#comment-25893 Count me in, CK. Great choice! Count me in, CK. Great choice!

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