Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about preparation.
On my podcast show called Marketing Voices , I recently interviewed Charles Pizzo, a communications expert, about his tips for what you do when taken to task by a blogger. How do you “fight back”?
Pizzo mentions that it is all about setting up an online monitoring service and he refers to a free service called MonitorThis. Pizzo also talks in the podcast about how people can track and identify these cyber-smearers. All very good information in about 10 minutes!
The correct website for monitorthis is:
http://alp-uckan.net/free/monitorthis/
Sorry..!
Jennifer,
Very sounds advice. I found it alarming that 3/4 of companies are not monitoring what is being said about them online.
Bill: I was surprised as well to learn about the 3/4. However, it takes time to monitor and if it is not someone’s specific job then no one is accountable. But given the ease of monitoring today, I bet we see that number decline in the future.