Comments on: Blog Monetization or Sponsorship, Which Sounds Better?

By: monetiblog \ monetiweb

monetiblog \ monetiweb — Sat, 21 Jun 2008 12:07:30 +0000

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By: Ike

Ike — Thu, 10 Apr 2008 16:57:16 +0000

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By: Sister Sassy

Sister Sassy — Mon, 07 Apr 2008 20:44:38 +0000

Its all magic and fairies to me. I did make .25 from my Amazon affiliates program. .25 cents in 3 months, thats good, right?

By: Bill

Bill — Fri, 04 Apr 2008 17:07:11 +0000

I feel a better way to offer branding on blogs that benefits everyone is in the form of articles.
Offer brands that you support to write an article about a new product launch, or a change in manufacturing, a new advertising idea, etc., and let your readers interact based on the article’s content.
In this way brands get their message out. No one is interrupted, and it can lead to valuable insight for the brands.
I agree that transparency is a must. Be upfront as to what you are doing, and why.
This way everyone benefits, and it also promotes quality conversation.

By: Dusan

Dusan — Fri, 04 Apr 2008 09:24:12 +0000

Yeap, there will not be much difference between internet and TV on long term. Who gets most sponsors to their TV shows? The best authors. Who will get the most sponsors to their internet content? The best authors.
And what do these best authors need on long-term? A system that deals with sponsors and other business related stuff (bills, taxes, HR, marketing, branding). A media house.
“Lonely riders” (bloggers that do all this by themselves) can exist at the moment in the internet. Yet in long-term they will become “part” (employees) of some media house and take the benefits from that cooperation.
I might be wrong.

By: Ann Handley

Ann Handley — Thu, 03 Apr 2008 13:26:05 +0000

Cam — I’m with BL on this one. What I don’t like about PayPerPost is the fact that it muddies content with advertising. It seems to me that, even when it’s clearly ID’d as a sponsored post, it’s still icky. It still whittles away at the credibility of the blogger.
Honestly, whenever I see a blog with PayPerPost, I trust the blogger a little less.
Running advertising that’s clearly an ad, as via Blogads or whatever, seems far more straightforward to me.

By: Levon Guiragossian

Levon Guiragossian — Thu, 03 Apr 2008 03:22:57 +0000

I think there is room for both models to thrive. Sponsorship and AdSense could accommodate each other quite well.

By: Michael Lombardi

Michael Lombardi — Wed, 02 Apr 2008 19:24:59 +0000

I’ve gotten a book through my blog. But the book sounded like something I’d be interested in. Plus I spoke with the author and knew she’d actually read my work at least once. (That and if the author wanted to make sure it got buzz, they would have looked at my Technorati rating and seen that I don’t get much traffic.) The author even reads the Daily Fix.
I didn’t agree to review the book or that I’d even post about it, but if it’s good I’ll post about it–with disclosure. The thought of reviewing it and not mentioning I didn’t pay for it never crossed my mind.
I’m not a big fan of corporate advertising on blogs, and feel sponsorships that are clearly defined and disclosed don’t have to be a conflict of interest. I’m thinking of The Consumerist which has many posts sponsored by Toyota. I haven’t seen any posts about Toyota (good or bad), but the sponsorship banner seems to appear in a set interval of posts.

By: Michael Lombardi

Michael Lombardi — Wed, 02 Apr 2008 19:22:09 +0000