Today the Blog Council unveils a disclosure toolkit. Before I get into what these checklists are designed to do, a word about what the council is.
It is a volunteer group of companies designed for members to share insights and experience with each other. Period. We participate in monthly conversations to learn from each other about the applications and lessons learned using social media.
We also meet face to face a few times a year. I attended the last workshop in Chicago and helped facilitate a discussion around engaging detractors – something we’re all called to do from time to time. What the Blog Council is not is a trade association, or a standards body.
As I stated in a post at Conversation Agent, it is important to me to have a peer group of professionals on the client side just like me. We face similar issues with social media. The group members are personally impressive – each brings a list of accomplishments and a passion for conversation that is valuable to the group. And they are all generous with their time, smart and nice to boot. Many have their own blogs and social media footprint, just like me.
One of the issues we discussed that comes up often is that of disclosure. How can we help companies develop their own set of guidelines on disclosure? What has worked for the companies in the companies already using social media? The checklists that resulted were the outcome of our brainstorm and are meant to be for training purposes.
As well, the tool kit is intended as a constantly evolving body of knowledge on best practices. Clearly, we are all learning continuously thanks also to the feedback of our communities. Anyone involved in social media knows that there is no final way of doing things, just an open and long conversation.
“Blog Council members are leading by example. We’re putting this out there to show everyone that disclosure is the right thing to do,” said Andy Sernovitz, “Disclosure seems difficult at first, but it is actually easy to do well. We put these checklists together to make it straightforward for any company to figure out how to do the right thing.”
After thinking and talking about the name for this group – Blog Council – we decided that it’s a keeper. Yes, everyone is aware of the knee jerk reaction that the initial announcement provoked in the blogosphere. Whoever has been there first tends to be quite possessive of how everything is defined. With about two years of blogging and seven plus years of community building with the Fast Company network I still consider myself a newbie. The name is easy to remember even as we apply the learnings and sharing to all sorts of social media. So it stays.
There are plenty of people I should thank for my sticking with this blog and learning about social media. The excellent marketers, idea and branding gurus, context builders, business advisers, communications ninjas, new media evangelists, relationships teachers, and professionals who share their knowledge through publications. An honorable mention also goes to my friends who practice marketing in Italy. You will find all these individuals on my blog roll – a living testament to the kind of talent that is out there.
This group here, the members of the Blog Council, help me differently. They are my control, those who live my reality (or a similar one) day in, day out. There are smart consultant out there, but they do not have a desk inside a corporation like I do. They do not have the business reality I face every day to contend with. Sometimes, what they don’t know makes all the difference. That’s why I value these peers.
In the end the conversation is not quite about technology at all. It’s about people, how we relate to our experiences and working environments. How we show up as human beings. It is my hope that these checklists will help business owners be more prepared to wade into the waters of social media alone or with the help of their agencies.
Related posts:
Valeria, thanks for sharing but I can’t see the toolkit.
it just went live. I think I might have overwhelmed the site earlier
Thanks Valeria. I can see how the Blog Council will be an invaluable resource – for companies as well as for people like me who service these enterprises.
It works. I’m going through it right now. thanks for sharing, G.
Thank you, Joyce and Gianandrea for reading. We put a lot of thought into sharing what we know and learned.
I do congratulate the council on this move, though there is a bit of back story that should be shared. http://tedmurphy.org/post/43856657/damn-andy-wishes-he-thought-of-that
Thanks for the update Valeria. And I really liked the first sentence of the last paragraph… that’s what social media is all about! It’s not the technology, it’s not the platform, it’s not the source… it’s the PEOPLE, people! Thanks again.
While I appreciate the Blog Council’s mandate, it is a select group not open to everyone.
We recently relaunched an organization that is a trade association, the International Blogging and New Media Association (which we fondly refer to as the IBNMA).
Our mandate is not dissimilar, in that we will be addressing and taking positions on certain issues of relevance to the blogosphere…and we welcome new members.
I wholeheartedly agree with the other Paul who posted a comment. Social media, the Web 2.0, the blogosphere – it’s not about technology so much as it is about sociology.
Hi Valeria,
Thanks for the post. We definitely appreciate your support.
I agree completely and wholeheartedly with what Paul Acosta wrote. PEOPLE (not technology) is what this is all about. We tend to forget that corporations are not alive — it’s the people who work for them that matter.
We’re putting this out there to demonstrate that disclosure is the right thing to do. Disclosure seems difficult at first, but it is actually easy to do well.
Cheers,
Michael
—-
michael@blogcouncil.org
312-932-9000
I am a Blog Council employee and this is my personal opinion.
Great post, Valeria!
By the way, can anyone recommend a book that is sort of a primer on social media?
I am late to my conversation!
Thank you for letting me know about the IBNMA.
@Ted – thank you again for sharing about a parallel and worthy initiative. I am thrilled to discover your efforts and glad to meet you.
@Paul Acosta – that sounds Italian. I cannot help it, people interest me. Technology comes and goes, people stay.
@Paul C – well, this may be a first time that I am in a cool organization *because* I work in corporate America – let me enjoy it
@Michael – I know we had conversations about this before. Companies are just entities. Yous said it much better than I. I am proud of the group that helped take this step.
@Neil – are you thinking about a social media 100 or a 101?
Valeria,
I am looking for a good book on social networking. Framing it as a “primer” probably confused the matter. A *good* book recommendation or two (or three) would have been a better way to frame the question.
Pardon me, I even phrased it wrong again, a book on “social media” is what I meant.
Well, here’s the thing – social media is about dynamics of people interacting with people. What has changed are the tools.
A must read is “Here Comes Everybody”. I have enjoyed Naked Conversations, Now is Gone, Groundswell, and would recommend Meatball Sundae and Wikinomics. Next on my list is Web Analytics: an Hour a Day by Avinash Kaushik. It’s actually not what it seems to be and was recommended to me.
Grazie, Valeria
btw, I am at the airport now and “Wikinomics” is in the book store here. Is that a good one? I could buy it in 5 minutes.
I have not read Wikinomics, yet. I heard it is good. Hope you did not miss your flight. I saw your comment only now
Yeah, I missed my flight waiting for your opinion on Wikinomics.
Now you owe me a night out on the town. What town you may ask? Modena, of course. We will sit in the Piazza and discuss Wikinomics while the sun goes down. I hope you read it so we will have something to talk about.
By the way, thanks for all the book recommendations. I look forward to reading them all.