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Now through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing strategies for the next 12 months.It’s a very exciting time for a goal-driver planner!
If you’re…
Continue reading "Get Clients in 2011: A Simple Marketing Plan"When you don’t know what to buy or need a last-minute present, a gift card can be a safe bet. According to the National Retail Federation’s surveys, gift cards (again) are the most requested holiday gift. And 57% of us have gift cards on our lists.
In 2009, consumers spent $23.6 billion on gift c…
Continue reading "Are You Ready for Your New Customers?"When I was a rookie reporter years ago, I was sent to cover a story about a dispute at a local establishment. Problem was there wasn’t a dispute. But I wrote about the non-problem because I had space to fill. My editor looked at it, laughed, and said, “Girl, you are trying to make chicken salad out…
Continue reading "The 3 Top Traits of Good Content"Natural packaging for natural juice. Makes sense, doesn’t it? California-based Odwalla recently announced the repackaging of its single-serve juice drinks in PlantBottle™ high-density, 96% plant-based polyethylene.
PlantBottle technology is still fairly new, and Coca-Cola took the early lead …
Continue reading "Natural Packaging for Natural Juice"Usually, I use the privilege of this space to tell you a new MarketingProfs product or service, or to talk more generally about marketing trends or developments I’m excited about. But today, I wanted to share a more personal message. Today—Tuesday, November 30—is the official release date of…
Continue reading "A Special Message From Ann: ‘Content Rules’ Is Out Today!"Check out the newest Marketing Over Coffee podcast featuring a special conversation with C.C. Chapman. We talk with him about his new book, Content Rules, which was co-written with MarketingProfs Chief Content Officer, Ann Handley.
Direct Link to File
Show length 22:11
00:44 Content Rules …
Continue reading "Podcast Interview With C.C. Chapman: Content Rules"Film specialist Ellen Summerfield says that movies can challenge our values and even raise awareness of other cultures. And in terms of exposing finance’s “survival of the fittest” culture, there are few films better than Oliver Stone’s Wall Street. Interestingly, while Oliver Stone had…
Continue reading "Examining the Wall Street Effect: Greed Revisited"If only the TSA (Transportation Security Administration) had planned a strategic marcom campaign with the launch of its new screening procedures! All this hoopla, media coverage, and protestations may have been avoided. Air travelers would have been thinking of their approaching Thanksgiving…
Continue reading "The TSA Marketing Campaign That Could Have Been"So it’s Thanksgiving, and I’m in charge of the stuffing. Which is ironic because I’m not really much of a fan. Of stuffing, that is; I like Thanksgiving just fine.
It’s not that I don’t like to cook—because I do—but the wet bread thing (as in French toast, bread pudding, and Thanksg…
Continue reading "Serve Up Utility With Pipin’ Hot Content"Consider Thanksgiving for a moment. You probably immediately thought about a delicious feast shared with loved ones, games, and maybe even counted your blessings. But go a little past all that (and it’s all good), and remember the gusty, inspiring people from the first Thanksgiving. Are the lessons…
Continue reading "Grit & Gratitude: 5 Business Survival Tips From Plymouth Colony"
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