You can find a few key personalities at every company. There’s Debbie Downer, who’s never met an idea she couldn’t hate. There’s the schmoozer, who speaks a mile a minute but rarely lets anyone else get a word in edgewise. And, of course, we can’t forget Pollyanna, who thinks business is…Continue reading "Does Your Company Need a Gunslinger?"
- Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid's Mom Helps Out)
- The Psychology of Sales: Six Facts Every Brand Should Know
- Ice Cream Slingers Turn a Good Product Into a Great Customer Experience
- Four Lessons Marketers Can Learn From Yoga
- Focus on Both Brand Building and Revenue Generation (Not Just One)
Tuesday, March 5, 2013
Monday, March 4, 2013
The uproar of the infamous Yahoo memo from CEO Marissa Mayer regarding its remote workers got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know what the misconceptions are… as well as the realities.
Here are a few misconceptions we sp…Continue reading "Eight Misconceptions About Working From Home [Illustrated Slide Show]"
Friday, March 1, 2013
Imagine developing the perfect play. The characters are fantastic, the story is rich, and the stage gleams. But when opening night comes, the seats are empty. All your practiced bows in the mirror have been for naught. What happened?
The same can happen online. You may think that your online stor…Continue reading "Free Friday: Avoid Having the Curtain Drop on Your Digital Strategy"
Marketers today are under increasing pressure to measure the impact of their marketing efforts.
In fact, thanks to the ubiquity of online marketing—where responses and actions of one form or another can be relatively easily tracked—along with the growing use of marketing automation systems, m…Continue reading "Take a Holistic Approach to Marketing Metrics"
Thursday, February 28, 2013
The B2B business world is no longer a black and white world, that’s for sure, and while there’s no one right choice, having multiple good options makes it even more difficult to choose the right one for you.
Which markets do you go after? Where do you allocate your budget? How do you prioritize w…Continue reading "The Five Biggest Challenges Facing B2B Marketers in 2013"
Wednesday, February 27, 2013
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?…Continue reading "The Content Marketing Backlash: Some Grounded Truth"
Pinterest can be a wonderland for the visually inclined. You can spot all sorts of yummy eye candy, from extraordinary crafting to astonishing geekery. But sometimes, you stumble across a user’s board and know that it’s just too darn perfect.
You know the Pinterest users I’m talking about. They…Continue reading "Pinterest: Making Us Feel Inferior About Our Lives Since 2010 [An Infodoodle]"
Tuesday, February 26, 2013
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…Continue reading "Four Must-Haves for Enlightening Your Customers"
Monday, February 25, 2013
Hollywood came alive during last night’s 85th Academy Awards ceremony, where the stars wore their best and the movie industry’s finest were honored. The excitement of the glitz and glamour was in full force on the social web during last night’s Oscar ceremony as well. Fittingly, many…Continue reading "The Brands That Won The Oscars"
When the average sports fan thinks of their favorite sport, they don’t necessarily ponder how the game relates to business. But it turns out that there are some relevant lessons to be learned from the gridiron that can apply to the business world just as well.
Here’s what businesses and profess…Continue reading "Running Your Business Is Like Running a Sports Team"