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MarketingProfs Daily Fix Blog
A guest post by Nemo Chu of Bloomfire.
“What do you look for when you hire a marketer?”
Recently, I presented that question to owners of companies ranging from half a dozen employees to over a hundred employees, and they all gave similar responses.
Companies want their marketers to have t…
Continue reading "What Companies Want: The Seven Traits of an Ideal Marketer"A guest post by Jascha Kaykas-Wolff of Mindjet.
Too many businesses are ill-equipped to handle change. The problem is not the people in the organization—it’s the process.
Many organizations are too rigid and their approach is too focused on the long term to swiftly take advantage of market…
Continue reading "How to Build Your Own Agile Marketing Team"To help you step up your game in social media marketing, we’re offering a free Marketing Kit: Social Media Marketing to guide you.
The kit features information about…
How B2B marketers can use social media to reach their audience
Four tactics for becoming a must-follow account on T…
A guest post by Richard Warner of Interxion.
The European Union recently mandated a digital agenda, in which it strives to become the leader in the Internet space.
The agenda aims to offer high-speed broadband connection for all EU households by 2013 and a 50% subscription rate of more than 10…
Continue reading "Opportunity Calls: 79% of UK Consumers Purchasing Goods Online, Few Businesses in the Game [Infographic]"A guest post by Michael Margolis of GetStoried.com.
Before every critical conference call, meeting, or video Skype, you’ve been googled by the other participants. Each time you’re considered for a position or contract, your digital presence has been scrutinized. What online searchers find will f…
Continue reading "Four Ways to Tell Your Story (and Make It Awesome)"A guest blog post by Andy Crestodina of Orbit Media Studios.
What makes a good web marketing article? This post provides ideas for crafting online articles and offers easy-to-implement tips on how to maximize their marketing impact.
Rather than just describing best practices for a web marke…
Continue reading "Eight Traits of a Killer Web Marketing Article"On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is bringing the podcast to audiences across the…
Continue reading "Five Things I Learned Recording Marketing Smarts Live in Seattle"After watching a marathon of Food Network programs, I realized that much of the advice from top chefs regarding fab cooking is the same type of advice for content creators.
Inspired by the chefs who want to serve fresh, attractive food, I drew an infodoodle for marketers wanting to serve refr…
Continue reading "Seven Content Marketing Tips From Top Chefs [Infodoodle]"A guest blog post by Judith Coley of Vuclip.
Consumers are becoming more mobile. Mobile-phone subscriptions outnumber the fixed-line variety by nearly 2-to-1 in the United States as reported by Slate and the New America Foundation. Technology research firm Gartner projects that, by 2015, total …
Continue reading "Make Mine Mobile: Seven Reasons to Add Video to Your Mobile Marketing"For many fans of Instagram, the news that Facebook is acquiring the photo-sharing mobile platform is a little like hearing that your best friend is engaged to that jerk. She might be thrilled. But you can’t help but feel a sense of doom about the whole arrangement.
The sense of foreboding is beca…
Continue reading "Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy?"