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A sparkling résumé used to be all you needed to navigate a career path. The right names and places on paper answered the basic questions about you and your professional experience. Nowadays, however, a résumé isn’t enough to tell your story.
To help you learn the best way to share your profes…
Continue reading "Free Career Advice to Help You Stand Out From the Crowd"How many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot!
So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t.
Let’s see…
1…
Continue reading "12 Annoying Things About Your Website That Drive People Away"Social media is all about brand engagement. So, how can sports organizations use it to improve fan experience and not detract from it?
As a recent Media Post article stated, “The challenge of social media for major league sports is how to engage fans without disengaging them from the game by in…
Continue reading "Peanuts, Cracker Jack, and Tweets: Does Social Media Help or Hinder Sports?"Paul Castain is a former sales director for the famed training company, Dale Carnegie & Associates. Like many successful sales professionals, he spent years grooming relationships with his personal network. So, when he went solo, he started with 15 corporate clients. Now, he has relationships…
Continue reading "Date 29,000 People Like a Pro Community Manager Does"On the most recent episode of Marketing Smarts, while describing all the work that went into producing Fashion’s Night Out (FNO) in Boston last year, Michelle McCormack referred to social media as “the great equalizer.”
In her view, thanks to social media she and her partner, Richard Villani,…
Continue reading "Is Social Media Really the Great Equalizer?"A guest blog post by Laura Clarke.
Company branding that is not 100% consistent could be losing you money. However, it’s something that could easily be put right with the help of brand-management software.
Here are a few tips to prevent the worst mistakes that attribute to the loss of brand id…
Continue reading "Four Classic Branding Mistakes and How to Avoid Them"With all the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. But radio can be a very cost-effective and action-inducing method of connecting to new customers and re-connecting to those who already love your company.
Of course, there ar…
Continue reading "Four Ways to Tune Into Your Radio (Yes, Radio) Listeners"It’s been more than five years since I wrote this piece on MarketingProfs referring to Charlene Li’s original post that introduced us to new ways to track social media metrics.
Here we are, almost halfway through 2012, and after a review of some of the leading social media “management,” “monitori…
Continue reading "Why Is Social Media Management Still an Epic Fail? [Infographics]"Want to give your marketing know-how a boost? On this Free Friday, we’re offering you the opportunity to enjoy our Digital Marketing World: Smarter Marketer virtual conference on demand.
MarketingProfs own marketing-savvy folks present the three sessions.
In “Five Traditional (Gasp!) Marcom Me…
Continue reading "Free Friday: Become a Smarter Marketer on Demand"Ten years ago, businesses held all the power. They controlled information and leaked it as needed; salespeople managed the process. Now, however, the power has shifted to the buyer.
Buyers have access to more information from more sources than ever. They ask questions, get answers, read revie…
Continue reading "Three Tips to Stop Shilling and Start Guiding Prospects"