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MarketingProfs Daily Fix Blog
A guest blog post by Maranda Gibson of AccuConference.
Former St. Louis Cardinals powerhouse first baseman Albert Pujols traded the Midwest for the West Coast when he accepted a record-breaking deal from the Los Angeles Angels of Anaheim.
His start for the Angels was highly anticipated, so man…
Continue reading "Four Tips for Breaking Out of Your Slump Just Like Albert Pujols Did"A guest post by Irv Shapiro of Ifbyphone.
The term “marketing automation” often conjures up images of people waiting on hold or receiving out-of-office responses. However, smart business owners know that marketing automation equals measured results.
The term “marketing automation” include…
Continue reading "What the Evolution of Marketing Automation Looks Like [Infographic]"A guest post by Roland Benedetti of Nuxeo.
Ten years ago, if you asked a group of marketing professionals which content management systems (CMS) they encountered most often, you would probably get a few blank stares. Nowadays, however, everyone knows what a content management system is because ma…
Continue reading "Content Management for Marketers: What’s the Difference Between Open Source and Cloud Platforms?"“If you believe business is built on relationships, make building them your business,” says Scott Stratten in his best-selling book, UnMarketing: Stop Marketing. Start Engaging.
In our digital age, your clients and potential customers are talking, sharing, advising, and even gossiping on social …
Continue reading "Free Friday: Learn to Talk With Your Audience, Not Talk At Them"A guest blog post by Jason Ferrara of Ifbyphone.
Mother’s Day is just around the corner, so I started making a mental list of all the little (and not-so-little) lessons my mom taught me over the years. In teaching me how to cook and clean, and offering parenting advice, my mom has been a consta…
Continue reading "Four Marketing Lessons From Dear Old Mom"A guest blog post by Jens Lundgaard of Brandworkz.
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and marketing directors, as well as many branding and marketing agencies.
Silicon Valley is incredibly dynamic and forward-thinking when it comes to softwa…
Continue reading "The Future of Branding: Three Brand-Management Lessons From Silicon Valley"How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?
Those ques…
Continue reading "How to Differentiate Yourself From Your Competitors: What Makes YOU So Different?"A guest post by Ann Ehnert.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.
After your team optimizes a…
Continue reading "Three Tips to Inspire More Clicks in PPC Campaigns on Google"Four years ago, my husband and I moved from a big city in northern California to a tiny town in central Arizona. I went through a tough adjustment period. I missed my family, friends, and my familiar routine. But more than anything, I missed Trader Joe’s.
But last month, everything changed. A …
Continue reading "A Study on Brand Loyalty: What We Can Learn From Trader Joe’s"Imagine doing business with Iron Man*, Captain America, Thor, or the Hulk. What business lessons would they share?
Inspired by the recent premiere of The Avengers movie, I drew a downloadable infodoodle of powerful business lessons from four classic Marvel superheroes.
Here are the busine…
Continue reading "Powerful Business Lessons From Four Classic Marvel Superheroes [Infodoodle]"