(MarketingVOX) Some 20.5 percent of permission-based commercial email was either delivered to junk mail folders or not delivered at all in the second half of 2005, according to a research brief (pdf) from Return Path, MediaPost writes. The non-delivery rate varied by internet service provider (ISP),…
Continue reading "ISPs Don’t Deliver 21 Percent of Emails"Blog Archives
Recent News
Tuesday, April 4, 2006
Stern: We Can Provide Content ‘Like No One Has Ever Seen’
(MediaBuyerPlanner) After 12 years of airing Howard Stern’s radio show on television, E! ended its top-rated program, allowing the shock jock to create his own channel, called Howard TV On Demand, reports Entertainment Weekly. “I needed control,” said Stern. “Now I don’t have a presence on a broad…
Continue reading "Stern: We Can Provide Content ‘Like No One Has Ever Seen’"McDonald’s Protects Reputation from Attacks
(MediaBuyerPlanner) A council of McDonald’s marketing executives has convened to devise a strategy to fight a new attack on the company’s reputation, writes Ad Age. The council will take on Eric Schlosser, author of the 2001 best seller “Fast Food Nation,” which exposed unappetizing truths about…
Continue reading "McDonald’s Protects Reputation from Attacks"TV Anchor Challenges Station over Religious Rights
(MediaBuyerPlanner) WXYZ-TV Channel 7 evening news anchor Frank Turner in Detroit has filed a suit against the station with the federal Equal Employment Opportunity Commission for denying him permission to host an evangelical radio show in his spare time, The Detroit News reports.
The station fire…
Continue reading "TV Anchor Challenges Station over Religious Rights"Roth, Clueless, Keeps Trying at CBS Radio
(MediaBuyerPlanner) Van Halen frontman turned radio host, David Lee Roth – who replaced Howard Stern on seven CBS stations in January – has struggled with his move to radio but said he will stick with it, writes Yahoo News. “I’m going to give it a try,” Roth announced to his audience Friday morning….
Continue reading "Roth, Clueless, Keeps Trying at CBS Radio"Reader’s Digest Association Acquires Allrecipes.com for $66 Million
(MediaBuyerPlanner) The publisher of general-interest magazine Reader’s Digest, The Reader’s Digest Association Inc., said it plans to close on its purchase of recipe website Allrecipes.com for $66 million in its fourth fiscal quarter ending June 30, writes Yahoo News.
The newly acquired site will…
Continue reading "Reader’s Digest Association Acquires Allrecipes.com for $66 Million"Political Ad Blitz in Key Markets Tightens Inventory
(MediaBuyerPlanner) Two months after Magna Global warned its clients to “be flexible” and begin locking up inventory in key markets to prepare for high demand and a shortage of inventory because of an upcoming political ad spending blitz, the American Association of Advertising Agencies has sent out…
Continue reading "Political Ad Blitz in Key Markets Tightens Inventory"Accipiter Extends Ad Trafficking Services to U.S.
(MarketingVOX) Online advertising technology firm Accipiter Solutions today announced it has extended ad trafficking services to U.S. clients to help them administer the campaign management process. Accipiter’s international ad trafficking team acts as an extension of clients’ ad operations staff….
Continue reading "Accipiter Extends Ad Trafficking Services to U.S."America Online Renamed AOL
(MarketingVOX) Time Warner’s America Online is now officially AOL – and has also changed its status from a corporation to a limited liability company, reports the Associated Press. “Our company long ago accomplished the mission implied by our old name. We literally got America online,” Jon Miller,…
Continue reading "America Online Renamed AOL"R-E-S-P-E-C-T for Plus-Sized Women = S-A-L-E-S!
Did anyone see the Business Week online article?…
The Skinny on Plus-Size Apparel: Retailers specializing in women’s sizes 14 to 32 are ringing up big sales gains, and their stocks are rising, too
Surprise, surprise, the forgotten masses of women (who are more like normal women than those sticks…
