Content marketing. It’s what’s for dinner—or if not, it should be—for organizations, large and small. But successful content marketing requires more than just faithfully writing a blog post or posting a YouTube video weekly. For content marketing to be effective, most organizations need to…
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Wednesday, February 29, 2012
Tuesday, February 28, 2012
How to Tell Stories That Create Action
A guest post by Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures.
From the beginning of humanity, stories have been about how we make sense of the world and explain our existence. A person without a story does not exist. Research even shows that our brains are wired for storytelling….
Continue reading "How to Tell Stories That Create Action"Monday, February 27, 2012
What Marketing Questions Are Worth Asking in Social Media Listening?
A guest post by David Rabjohns of MotiveQuest.
Imagine you are assigned to build a house. You are given a drawing of what the house should look like when you’re done. You have a giant pile of the tools, lumber, and other materials the professionals say you need. You may even have a small team o…
Continue reading "What Marketing Questions Are Worth Asking in Social Media Listening?"Friday, February 24, 2012
Free Friday: A Free Holiday Campaign Planner for You
Need some inspiration for planning your campaign strategies in 2012? We can help! On this Free Friday, we’re giving away a free holiday campaign planner, courtesy of GetResponse.
The colorful holiday campaign planner outlines holidays and seasons in the 2012 year—all at a glance—so you can …
Continue reading "Free Friday: A Free Holiday Campaign Planner for You"Thursday, February 23, 2012
Is This the Year Your Business Gets Smaller?
Businesses can get bigger in different ways—more customers, additional sales, employees, and even product or service offerings. Growth in any of those areas can result in bottom-line growth as well. All good, so far. But bigger isn’t always better.
One lesson we can take away from the rec…
Continue reading "Is This the Year Your Business Gets Smaller?"Wednesday, February 22, 2012
Five Things You Can Learn From Glock
In this week’s episode of the Marketing Smarts podcast, I interview Paul Barrett, assistant managing editor and senior feature writer at Bloomberg Businessweek and author of the recently released GLOCK: The Rise of America’s Gun. After reading the book and discussing the astonishing success of this…
Continue reading "Five Things You Can Learn From Glock"Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on Pinterest
If you went to your CMO and said, “I want to allocate time to a website that is primarily used by furniture restoration geeks and women designing their dream wedding,” what kind of response would you expect?
Now, if you went to that same CMO and said, “I want to investigate a new social pla…
Continue reading "Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on Pinterest"Tuesday, February 21, 2012
In Brand Development, One Size Does Not Fit All
A guest blog post by Ted Nelson of Mechanica.
It has been said that marketing is one of the few corporate disciplines that regularly confronts unsolicited opinions from every other department. This can make working on the marketing frontlines, actively bobbing and weaving through regular cycles o…
Continue reading "In Brand Development, One Size Does Not Fit All"Monday, February 20, 2012
Why Pinterest Should Be of Interest to Brands
A guest blog post by Amanda DiSilvestro of Business.com.
As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now is a great t…
Continue reading "Why Pinterest Should Be of Interest to Brands"Friday, February 17, 2012
Free Friday: Supercharge Your Content Marketing With Audio
Despite how often most folks walk, work, play, and relax while wearing earbuds, companies still overlook audio when creating their content.
So, on this Free Friday, we’re offering you a seat at our free seminar dedicated to helping you boost your content with audio.
By attending the “Four Way…
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